PLAY
experie
nce
LEARN
Company Presentation
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Company ‟We are a family business and have a tradition in the toy industry of more than 50 years. Guided by our motto ‟Play – Experience – Learn”, we create, develop and market educational toys, such as puzzles, games and wall toys made of wood, role play items and handpuppets, outdoor and sport items, classroom equipment, as well as creative and decoration materials. We are located in Olbernhau in Germany. We regard ourselves as the partner for creative and outstanding game and product ideas, which support the early childhood development. Our target group is kindergarten and pre-school children aged two to seven. Our main customers are kindergarten and school suppliers, wholesalers and retailers in more than 60 countries on all continents. We distribute our own brand beleduc globally with our partners. For the Hape brand we have the exclusive distribution rights in Germany and Austria for the kindergarten supply market. In our company head office, we have 20 employees.”
Sabine Handstein General Manager
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History in a Nutshell 1986
The company Hape Kindergarten Service was founded by Peter Handstein in Germany
1995 1992
The company beleduc Lernspielwaren GmbH was founded in Olbernhau in Germany
beleduc acquired the German company Fröhling, which has a long tradition in wooden toys
1963
1960
1970
1980
beleduc USA Inc. was founded as a distribution company in North America
2007
The company is under the leadership of the owner Sabine Handstein
The company Didago was founded in Belgium
2015
Happy Arts & Crafts was founded as a production company in Ningbo in China (main supplier beleduc)
1990
2000
2013
beleduc celebrated 50 year company anniversary
2010
2014 2001
2010
beleduc Ltd. was founded as a production and distribution company in Ningbo in China
beleduc extended its office capacities in Olbernhau
1978
First presentation at the Nuremberg Toy Fair
1988
beleduc was founded as a distribution company for Didago products in Belgium
2002
The company Happy Arts & Crafts changed its name in Hape International for the production of OEM products and the creation and development of the Hape brands
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beleduc started the distribution of the Hape brand in the kindergarten market in Germany and Austria
beleduc extended the range with outdoor and sport items from the brand “TopTrike“ The company European Educationall Group Ltd., which belongs to the Hape company family, took over all sales activities for the beleduc range in Asia, Middle East and Australia Hape acquired the traditional brand ‟Käthe Kruse”
Mission “We believe that children do not play to learn, but they learn because they play.”
This is the guiding principle of our company philosophy. Keeping this in mind, it is our continuous ambition
• to promote the enjoyment of playing together
• to develop educational toys that enable children to call and extend their potential • to develop educational toys that will find durable use in kindergartens and families alike • to promote skill development of children between two and seven years of age in a holistic way • to offer children a good time full of play, fun and excitement which makes them experience and learn as well
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Philosophy Safety
– strict international requirements – certified by renowned test laboratories
Partnership – made for kindergartens – high quality materials (wood, a natural resource) – accurate manufacture
Quality and Environmental Safety
stands for ... – co-operation with pedagogues – products tested in kindergartens – high educational play value
– long term partnerships – more than 50 years of experience in kindergarten business – personal relationships
Social Responsibility
– safe working conditions – care for social well-being – support of social projects
Product Development Internationality
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– distribution to more than 60 countries worldwide – presentations at international toy shows
Play – Experience – Learn Philosophy beleduc products ... • stimulate creativity and phantasy • have an aesthetic, affectionate and functional presentation • have a high stimulative nature and pique curiosity • allow for experiences with all senses
• allow for incidental learning • convey interdisciplinary knowledge and competence to act • accompany children from toddler to teenager
PEL PLAY • most important activity of a child • play for the play’s sake • freedom, imagina tion, excitement and relaxation • free play or structured play
EXPERIENCE • individually or in play groups • experimentation and reflection • construction and reconstruction of the child’s world • experiencing with all senses
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LEARN • leaning with body, mind and soul • Incidental learning • holistic learning • skill development
Classification of products in areas of education Art Education
Mathematics Education
• music • dance and theatre • visual arts
• discovering of regularities • understanding of numbers • geometry
Linguistic Education
Science Education
• non-verbal communication • speech • writing and media
• nature • ecology • technics
Social Education
Somatic Education
• social Learning • values and philosophy of life • democracy
• body • physical activity • health
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Organisation and Logistics Organisation
Logistics
beleduc Olbernhau, Germany
Thanks to our capacity of three warehouses, we can deliver to our global customers within short time. So, we deliver efficiently and ecologically reasonably as well.
At our main office in Olbernhau, we create and develop our products in-house and in co-operation with professional designers. From here, we distribute our own brands beleduc, beleduc small kids and TopTrike by beleduc in Europe, South America and Africa. In addition, we distribute the brand Hape in the kindergarten supply market in Germany and Austria.
Central warehouse Europe Nordhorn, Germany Central warehouse North America Duluth, GA, USA Central warehouse Asia-Pacific, Middle East, Australia, Africa Ningbo, China
beleduc USA Inc. Duluth, GA, USA Our subsidiary beleduc USA Inc. distributes our products in North America.
European Educationall Group Ltd. Ningbo, China Our partner European Educationall Group Ltd. distributes our products in the emerging Chinese market and Asia-Pacific, Middle East and Australia.
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Sales Structure Regional
0,62 %
0,17 % 0,20 %
We deliver our products to more than 60 countries on all continents. 4,02 %
The export share of our total sales turnover is 66 percent.
14,67 %
Europe is our most important market, having a share of slightly more than 50 percent of total sales. Germany, France, the Benelux countries and Scandinavia contribute the major part to our sales turnover in Europe.
80,3 %
Our share in Asia, with the traditionally strong market in Japan and the dynamically growing market in China, amounts to some 40 percent. North and South America contribute some 8 percent. Kindergarten and School Supply Retail Wholesale
0,22 % 7,84 % 19,01 %
Mailorder Online Other
Sectoral 51,83 %
With a share of more than 80 percent, kindergarten and school suppliers contribute the major part to our total sales turnover.
21,10 %
The wholesale businesses account for the second largest share in our overall sales turnover, with some 15 percent, followed by the retailers with some 4 percent.
Europe China Asia
Africa America
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Product Development • from and with children • close co-operation with pedagogues and kindergartens • creative co-operation with authors
Id 1.
ea
ent ancem g lin Enh 3. nd samp a
7. P r con oduct trolling
4 saf . Pro e t yt d
h nc au 6. L
• presentation at major toy fairs (Nuremberg, Hong Kong) • distribution to more than 60 countries worldwide
t uc st e
• enhancement of existing product • extension of the product range
2. T kind est in erg art en
• intensive test with various institutions of early childhood education • prototype test concerning conceptualisation, areas of education and play value • children decide on the next stage of the product development process for the prototype
5. Producti on • mass production after all relevant product requirements have been met
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• development of the product idea towards a specific concept (P-E-L) • transformation of the idea into a prototype with the help of professional designers • prototype manufacturing with long-term suppliers • securing functionality, safety and quality requirements
• meeting all strict requirements for the safety of toys • certification through renowned test laboratories • highest quality requirements • long-term partnerships with suppliers
Product Range
child-appropriate design
products with high play value
high product quality
high quality materials
Puzzles Layer Puzzles
Knob Puzzles
Sorting and Matching Puzzles
Frame Puzzles
XXL Puzzles
Colour and Music Games
Number, Quantity and Shape Games
Motor Skill and Reaction Games
Language Games
XXL Games
Games
Roleplay Doll’s Prams and Walking Cars
Handpuppets
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Play Corners
Product Range
Wall and Floor Elements Floor Elements
Wall Toys
Wall Elements
Sand Toys
Physical Activity Toys
Vehicles and Equipment
Classroom Equipment
Equipment
Painting
Creating
Outdoor
Classroom Equipment
Creative Worlds
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Craft Materials
beleduc small kids â€&#x;Especially during the first years playing is almost the single activity a child does. Pedagogues have calculated that a child plays 15,000 hours until the age of 6. That means 7-8 hours a day. Therefore, it is even more important, that children play in an engaging, socially secure and aesthetic environment and find useful materials, in which they explore the world of objects, causes and phenomena. The company beleduc is able to provide a demanding and broad offer with the beleduc small kids line for children under three years of age. The products are manufactured with love and are very aesthetic and encourage children to experience the world, to repeat the experiences and by doing so to get to know the world.â€?
Professor Dr. Hartmut Wedekind Professorship for Early Pedagogy and Didactics with a focus on Science, Mathematics and Technics Alice Salomon University of Applied Sciences Berlin
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beleduc small kids beleduc small kids stands for: • 10 carefully matched elementary products for holistic early childhood development • training the visual perception and first haptic experiences • different options to play based on age and stage of development Fu
18010
nn yC
ro co d
ds Frien king
le Trip
12m+
18002
Stac
ker Stac
18001
Friendly Animals
Funny Four
18009
beleduc small kids
als
nim
ap yS
or
Shap y Tra
in
24m+
18m+
18007
developing motor skills
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ter
zzle al Pu
18006
18004
Sh
A ing
Anim
Tu
18003
Fu
ile
rn
o
pp
i yH n n
18005
18008
sorting, stacking
considered action
Product Safety and Quality Children’s safety is close to our heart. That’s why we put high emphasis on the manufacture of our products. • meeting all international requirements for toy safety: • EU Toy Regulation 2009/48/EC • EN71 • ISO • ASTM • SOR • GB • certification through independent, renowned test laboratories • long-term partnerships with suppliers: • ISO9001 • ISO14001 • ICTI Care Process
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Awards Our work is not only rewarded by the children smiling.
2. Platz 2015 BDKJ Kinderspieletest Von Kindern im Alter von 3-6 Jahren empfohlen
Study Group Kinderspiel + Spielzeug e.V. (Germany)
German Educational Game Award 2009 (Germany)
Reader’s Prize German Educational Game Award 2013 (Germany)
Recommendation List ‟Children’s Game of the Year 2013”, Spiel des Jahres e.V. (Germany)
Highly Commended
14 Nursery World Award 2014 (Great Britain)
Jokers Award 2015 (Belgium)
Game Hit for Children 2013 (Austria)
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1st Place Category Play and Learn Bebemania (Bulgaria)
2nd Place at BDKJ Children‘s Game Test 2015 (Germany)
Toy Fairs We present our products at the world‘s most important toy fairs. • International Toy Fair, Nuremberg, Germany • Hong Kong Toys & Games Fair, Hong Kong, China In addition we exhibit at many regional toy fairs around the world in co-operation with our partners.
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Culture and Education Trips A great contribution in the co-operation with our customers, universities and pedagogues makes our culture and education exchange. With this event, we would like to establish and maintain an ongoing platform for exchanging views and best practice between academics, practitioners and distribution partners on the subject of early childhood education. So far, the event took place twice in Germany and once in Chile.
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Y A L P rience expe
N R A LE
For more informations visit our website: www.beleduc.de
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