success or failure when creating a profitable online presence. Without a concise blueprint on how and where you want to take your business, your efforts can often come to naught. And as with any venture, offline or on, creating a successful Internet business involves learning an array of essential skills which include web creation and design, proficiency in writing and marketing, a firm grasp of keyword research, and basic knowledge of SEO to name a few. Those expecting to make fast and easy money on the Web, as with the majority of miners who eventually relinquished their dream, will undoubtedly be disappointed. Although a few will reach the mother lode, marketers who focus on the task at hand, follow an explicit course of action, attain the necessary skills required, and adopt the approach of Samuel Brannan by establishing a business model based on the needs of their clientele, will eventually discover that there is indeed... "gold in them thar hills".
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