Sophiads Client Case Studies
What they SAY ABOUT US
4 SOPHIADS CLIENT CASE STUDIES / 2018
SOPHIADS CLIENT CASE STUDIES / 2018
Who We Are
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Our Team Hello, we are Sophiads. A performance agency specializing in social ads and conversion optimization. Our team is made up of a few clever cookies, who pride themselves in being Facebook ads nerds, direct-response copywriting whizzes, and conversion optimization specialists - so we offer you the full package in a, well - very small package! We understand your concerns and your needs - and we will never gamble with your trust, or with our reputation. We’re very grateful for all the companies we’ve had the pleasure to work with during our initial years and our promise to you is that we will NEVER make you an empty promise - if we can help you, we will. If we can’t, we’ll still give you our honest opinion. What this means is that our team has a simple and clearly defined goal here helping your company generate more revenue through social media ads. That’s it. We always strive to over-deliver and underpromise. So far it has worked quite well for us, and we are not about to change that.
Here’s to your Success!
Jide Alufa Johnson CMO
Jide is a Facebook growth hacker and all around digital marketing geek . He loves facebook and gets excited about getting results for clients. His hobbies are basketball, facebook, and all things advacados.
Mirella Crespi
Ecommerce Specialist & Account Manager
Mirella is our resident ecommerce wiz. Being in the ecommerce space herself she’s excellent at scaling stores from 0 to 50k in weeks. She’s even scaled a store to 331k in 14 days! Mirella currently resides in Spain and loves traveling and meeting new people. She is the founder of PixelHaus.
Art Director
Lola is our content manager & over all creative. She designs your funnels & websites with the right colors and schemes to make sure they are both functional and pleasing.
Rebecca
Jodie & Annette
Ecommerce Specialist
Website Builders & Developers
Jodie & Annette have a combined 30 years of experience in website development & integrations. They are our resident tech gurus. There’s no question about website development and aesthetics they can’t answer
Lola Akinkuowo
Karyn Parkinson Ecommerce Specialist
Karyn is our health & beauty Ecommerce Superhero . Karyn was able to take a skin clinic brand & get them 20x ROI on adspend and incresase purchases by 73%. Karyn currently resides in Australia and is the Owner of Karynwithay Ecommerce agency.
Rebecca is an ecommerce specialist in who specializes in direct to sale ecommerce stores as well as stores in the baby niche. Rebecca loves helping clients grow their brand and reach their goals. You can find Rebecca hanging out by the beach in Australia with her kid.
6 SOPHIADS CLIENT CASE STUDIES / 2018
SOPHIADS CLIENT CASE STUDIES / 2018
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$331,745.37 In Sales In 14 Days For Fashion E-commerce
The Challenge:
Singu, a beauty treatment booking app from Brazil was struggling to increase in-app purchases after a big investment in influencer marketing drove hundreds of thousands of installs.
The Success Strategy:
We used Facebook’s powerful Custom Audience tools to create effective retargeting campaigns on Facebook and Instagram to bring users back to the app. The paid efforts were followed by perfectly timed e-mail and messenger bot sequences that converted users into paying customers.
The Results:
The retargeting campaigns saw immediate results, in just 17 days we witnessed over 1,000% in ROI. By scaling these retargeting ads and followups effectively, we increased their user retention and LTV successfully, hitting the mark of $250,000 in-app purchases in just 60 days.
The Challenge:
WeAreKnitters approached us looking to boost their sales from social traffic. After auditing their store and social media presence, we identified the main asset we could leverage to set sales campaigns up for success - the brand had a strong social media presence, and a highly engaged audience. After deep diving into their audience insights, we quickly realized that an effective cross-platform retargeting strategy had potential to be extremely successful.
The Success Strategy:
Case Studies
Singu: 1,656% Roi In 14 Days For A Beauty App
Social retargeting is the best way for you to leverage your data and reach people who have previously visited and interacted with your brand and products in a different traffic source. Think of this as a second chance to get them down the conversion funnel. This is especially important given that the average person generally doesn’t convert during their first pass at a product. This doesn’t mean they won’t eventually convert. It just means that for whatever reason, they need a little extra nudge. Using social retargeting is like building social proof for your offer. First, we built a new and improved sales funnel for cross-platform retargeting. Then, we executed on a comprehensive advertising strategy that combined Facebook, Instagram, and Pinterest ads. Whether it was the first time users were learning about their product, if they were being retargeted with an ad or emailed, we tailored the content of the ad they were presented to their awareness level, device, traffic source and interest.
The Results:
The team took WeAreKnitters’ revenue to new heights. Our cross-platform retargeting strategy generated over $330k in just 14 days.
8 SOPHIADS CLIENT CASE STUDIES / 2018
SOPHIADS CLIENT CASE STUDIES / 2018
Luxe Dental Care: 18x Roi & 129 Patient Leads In 30 Days PPR Media: 92,209 Leads In 12 Days For Uk Health Insurance
The Challenge:
The team recently had the privilege to work with a pretty unique concept dental practice - Luxe Dental.They opened up a second location in Dallas but only saw 3-5 patients a day, they needed new customers that could pay.
The Success Strategy:
The Challenge:
PPR Media reached out with the goal of adding Facebook to their acquisition channels.
The Success Strategy:
After a careful audit, we identified the potential in leveraging their existing native and search campaigns to build effective targeting audiences.
By implementing audience pixels, tailoring targeting audiences and applying a meticulous manual bidding technique, campaigns were setup for success.
The Results:
By creating smart campaigns from the get-go, we quickly scaled their UK Life Insurance efforts to thousands of leads per day at 180% ROAS.
Case Studies
After a careful audit, we identified the potential in leveraging their existing brand and to create an offer for a warm audience. native and search campaigns to build effective targeting audiences. By implementing audience pixels, tailoring targeting audiences and applying a rapid fire test on 3 offers we were able to find a winning offer to drive patients into the new location in droves.
The Results:
By creating smart campaigns from the get-go, we spent $703.88c to generate $12,900 in additional Sales within the first month of the brand coming onboard
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10 SOPHIADS CLIENT CASE STUDIES / 2018
SOPHIADS CLIENT CASE STUDIES / 2018
11
6.47X ROI for Baby Ecommerce Brand An ecommerce
brand selling baby
products was able to scale their store and get positive roi while scaling effectively.
We were able to sell
Hit Your Goals, Achieve Your Potential
more products and turn $7k to 45k.
Explode Your
Revenue?