EIGHT WAYS your aerial adventure bookings vs. your add-ons. Google Analytics does this by dividing products into categories that help you distinguish between the two product types. Listings Revenue refers to the Product Revenue (covered in the previous section) collected from your zip line bookings, challenge course tickets, and other bookable activities. AddOn Revenue refers to Product Revenue collected from all add-on sales. Why I Love It Add-ons are a great way to increase your average booking value and get a little more out of each guest. For example, our customers offer online add-ons like pre-ordered photos, GoPro rentals, and branded clothing. Understanding how much of your revenue comes from add-ons helps you measure how well you are increasing your average booking value online. For example, if you begin offering GoPro rentals and start to see Add-On
Revenue increase, it confirms that your strategy is working. Where to Find It In Google Analytics, navigate to Conversions > Ecommerce > Product Revenue. Select Product Category from the Product Dimension selector.
4. REVENUE BY CHANNEL
What It Means Google Analytics uses information from the referring website and other URL parameters to identify where your visitors came from before landing on your website. With an Ecommerce integration, Google Analytics knows where your visitors came from and the amount of revenue each visitor generated. Using this information, you can see the exact amount of revenue each of your online marketing channels generate.
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In Google Analytics, a Marketing Channel refers to the different ways your visitors go through to access your site. For example, Direct traffic refers to visitors who already know your website and entered the URL directly in their address bar. Social traffic refers to visitors who access your site by clicking on a link on Facebook, Twitter, or other social media sites. Why I Love It People tend to focus on how many website visitors or sessions each channel brings to their website. But it’s a lot more useful to understand how much revenue each channel generates on your website. At the end of the day, would you rather have 10 visitors who spent a total of $10,000, or have 10,000 visitors who spent a total of $10? Revenue by Channel is also the first step to understanding your return on investment (ROI) from the ad campaigns and consulting services you spend money on. If you spend $100 a month on AdWords, it’s important to know if that investment is earning you $200 in return, or if you’re only getting $50. >> continued
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