ts Key Poin
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e ld and n o f munity. o m n o c io t g a n u a stro Contin es them k a m h whic ic nd spirit a e econom id r p io l c a o c s o L ave would h m is r u o of t gement a r u o c n E he tive of t a t n e s s it f e repr bene r and be e t c a r a e ch ust hav m t r a c nt Publi vironme n e l a c . rd area their lo ut forwa ents to p m o t e v y o it r ortun e imp the opp nt to se e a v w a h le o p Peo ant t s and w ie it il c a f and ws. their vie
Key Points There could be a range of audiences and stakeholders for the new development, and the identity of the new area needs to appeal to all of them. Any identity must embrace the heritage of the area whilst still having an eye to the future, and reference local geography. Target markets for the new development could include light industry and businesses, residents and tourists. People could engage with the new area and its facilities through the development of a brand for the project and the development.
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Identity