HLRMedia.com
SEPTEMBER 21, 2015 - SEPTEMBER 27, 2015 3
Pasadena Plans on Attracting Chinese Dollars to City By J. Shadé Quintanilla
Editorial editorial@beaconmedianews.com editor@hlrmedia.com Graphics/Production production@beaconmedianews.com production@hlrmedia.com Advertising advertising@beaconmedianews.com advertising@hlrmedia.com Legal Advertising legals@beaconmedianews.com legals@hlrmedia.com Business accounting@beaconmedianews.com accounting@hlrmedia.com
Beacon Media Address: 125 E. Chestnut Ave., Monrovia, CA 91016 Phone: (626) 301-1010 website
www.beaconmedianews.com
HLR MEDIA Address: 121 E. Chestnut Ave. Monrovia, CA 91016 Phone: (626) 386-3457
Submissions Policy
Beacon Media, Inc. and HLR Media, LLC All contents herein are copyrighted and may not be reproduced in any manner, either in whole or in part, without the express written consent of the publisher. The Views and opinions expressed in this paper are not necessarily that of the management and staff at Beacon Media, Inc. or HLR Media, LLC.
The Arcadia Weekly has been adjudicated as a newspaper of general circulation in court case number GS 004333 for the City of Arcadia, County of Los Angeles, State of California. The Monrovia Weekly has been adjudicated as a newspaper of General Circulation in Court Case GS 004759 City of Monrovia, County of Los Angeles, State of California. The Temple City Tribune has been adjudicated as a newspaper of general circulation in court case number GS 012440 City of Temple City, County of Los Angeles, State of California.
Alhambra PRESS Baldwin Park
The El Monte Examiner has been adjudicated as a newspaper of general circulation in court case number KS 015872 City of El Monte, County of Los Angeles, State of California. The Azusa Beacon has been adjudicated as a newspaper of general circulation in court case number KS 015970 City of Azusa, County of Los Angeles, State of California.
INDEPENDENT
The San Gabriel Sun has been adjudicated as a newspaper of general circulation in court case number GS 013808 City of San Gabriel, County of Los Angeles, State of California. The Duarte Dispatch has been adjudicated as a newspaper of general circulation in court case number GS 013893 City of Duarte, County of Los Angeles, State of California.
INDEPENDENT Continued from page 1
The Rosemead Reader has been adjudicated as a newspaper of general circulation in court case number GS 048894 City of Rosemead, County of Los Angeles, State of California. The Alhambra Press has been adjudicated as a newspaper of general circulation in court case number ES016581 City of Alhambra, County of Los Angeles, State of California. The Baldwin Park Press has been adjudicated as a newspaper of general circulation in court case number KS017174 City of Baldwin Park, County of Los Angeles, State of California. The Burbank Independent has been adjudicated as a newspaper of general circulation in court case number ES016728 City of Burbank, County of Los Angeles, State of California. The Glendale Independent has been adjudicated as a newspaper of general circulation in court case number ES016579 City of Glendale, County of Los Angeles, State of California. The Monterey Park Press has been adjudicated as a newspaper of general circulation in court case number ES016580 City of Monterey Park, County of Los Angeles, State of California. The West Covina Press has been adjudicated as a newspaper of general circulation in court case number KS017304 City of West Covina, County of Los Angeles, State of California. The San Bernardino Press has been adjudicated as a newspaper of general circulation in court case number CIVDS 1506881 City of San Bernardino, County of San Bernardino, State of California. The Riverside Independent has been adjudicated as a newspaper of general circulation in court case number RIC1505351 City of Riverside, County of Riverside, State of California.
Pasadena Press
Belmont Beacon
The Pasadena Press has been adjudicated as a newspaper of general circulation in court case number ES018815 City of Pasadena, County of Los Angeles, State of California. The Belmont Beacon has been adjudicated as a newspaper of general circulation in court case number NSO30275 City of Long Beach, County of Los Angeles, State of California.
San Bernardino Press
Visited by Americans across the nation, Pasadena is trying to attract a specific group of travelers - Chinese tourists. At a press conference held on Tuesday, the city announced the launch of its “China Ready” program, an initiative designed to raise awareness of city for Chinese citizens interested in visiting the United States. By partnering up with institutions and organizations, like the Norton Simon Museum and the USC Pacific Asia Museum, the city hopes to turn Pasadena into a premier destination that is both exciting and comfortable for Chinese tourists. The idea for this program came after increasing number of Chinese visitors in Los Angeles. According to the World Tourism Organization, from 2013 to 2014, there was a 20 percent growth in Chinese tourists visiting Los Angeles. In recent years, studies show that 83 percent of arrivals at the Los Angeles International Airport during the months of July and August were from mainland China. The amount of Chinese tourists coming to the United States, as a whole, is expected to triple by 2020. This number is in part due to an agreement between the U.S. and the People’s Republic in 2014 to allow for 10-year tourist visas. Close to Los Angeles, the Pasadena Convention & Visitors Bureau plans on using the city’s proximity to its advantage. Although Pasadena is not located in the heart of L.A., speakers noted at the conference that it is right at the center of everything in Southern California. The city wants to demonstrate that it is not too far from places like Beverly Hills and Hollywood. And that it is conveniently located near top restaurants for fine dining, outlet malls with good bargains, and popular attractions like Disneyland. The city also hopes to highlight its tourist attractions, such as the Rose Bowl and the Tournament of Roses. According to Sage Brennan, an advisor for the company China Luxury, the Rose Parade is not as well known in China. By increasing marketing and awareness about the New Year’s celebration along with other attractions, the China Ready
tion program will consist of seminars on topics, such as Chinese customs, social media, and sales. The visitor’s bureau will also be making some changes of its own. On the Visit Pasadena website, they will create a Chinese language section by transcribing existing content and introducing new material. They will also create a Chinese language map of the city. Outside of attracting temporary visitors, the city hopes that their efforts will encourage Chinese professionals to bring their businesses to Pasadena. “One of the big parts of this [program] is from an economical development standpoint,” stated Mayor Terry Torneck. We believe that any visitor that comes to Pasadena potentially has the opportunity to bring their business here.” Pasadena hopes to receive an increase in Chinese tourists in the near future.
Sage Bennan, Co-founder of China Luxury Advisors talks with media on Tuesday at the civic center. -Photo by Terry Miller
program aims to present Pasadena as an aspirational destination where tourists can gain a unique and authentic Southern California experience. “Pasadena has a tremendous amount to offer, and it should be on the consideration of any tourist that’s coming to this area,”
FVstated Congresswoman Judy Chu at the press conference. The city plans on becoming “China Ready” by partnering up with various businesses and organizations and educating them about the steps they need to take to accommodate Chinese visitors. The educa-
AMERIPRISE AMERIPRISE PROOF PROOF
Take the guesswork out of your retirement plan. Take the guesswork out your of retirement? How confident do you feel about How confident do you feel about your retirement? Discover how our proprietary Confident Retirement approach can help Everyone hasretirement retirement questions. plan. So Ameriprise created the exclusive your answer questions you may have about your retirement, like: When will I be ®
® EveryoneRetirement has retirement questions. Sohelp Ameriprise created exclusive Confident approach. I can you break downthe retirement ® I have? How can I leave able to retire? How do the most of the money Discover how our proprietary Retirement approach can help ® I makeConfident Confident Retirementto approach. can help you you need. break down retirement planning step-by-step get theones? realI answers a lasting legacy toyou mymay loved Callyour me today and learn youwill canI get answer questions have about retirement, like:how When be on planning step-by-step to get the real answers you need. track to retire confidence. Call meto today forwith a Confident Retirement conversation. able retire? How do I make the most®of the money I have? How can I leave ® Call me today for to a Confident conversation. a lasting legacy my loved Retirement ones? Call me today and learn how you can get on ® JeanSMITH, Koehler, CLTC CFP , CLTC, ChFC® track to retire withJANE confidence. Financial Advisor Financial Advisor JANE SMITH, CFP®, CLTC, ChFC® Financial Advisor Jean 55 E Koehler, Huntington Dr 123 Main St. CLTC Financial Minneapolis, MN 55474 Ste 340 123 Main Advisor St. 123.456.7890 Arcadia, CA 91006 Minneapolis, MN 55474 55 E Huntington Dr email@ampf.com 123.456.7890 626-254-0455 Ste 340 ameripriseadvisors.com/jane.x.smith email@ampf.com jean.d.koehler@ampf.com Arcadia, CA 91006 ameripriseadvisors.com/jane.x.smith www.ameripriseadvisors.com/jean.d.koehler Your Photo Here 626-254-0455 Your Photo Here jean.d.koehler@ampf.com www.ameripriseadvisors.com/jean.d.koehler
Brokerage, investment and financial advisory services are made available through Ameriprise Financial Services, Inc. Member FINRA and SIPC. Brokerage, investment and Inc. financial advisory services are Confident made available through Ameriprise Financial Services, Member FINRA and SIPC. Retirement is not a Ameriprise Financial Inc.©Member FINRA andFinancial, SIPC. guarantee ofRetirement future financial 2012 Ameriprise rights reserved. Confident isServices, notresults. a guarantee of future financial results.Inc. TheAll initial Confident Retirement conversation an overview of and financial Ameriprise Financial Services, Member FINRA SIPC.planning Confident Retirement iswill not a Confident Retirement is provides not Inc. a guarantee of future financial results.concepts. The initialYou Confident not receive written analysisprovides and/or © recommendations. guarantee of future financial results. Ameriprise Financial, Inc.concepts. All rights You reserved. Retirement conversation an2012 overview of financial planning will receive writtenFinancial, analysis and/or ©not 2014 Ameriprise Inc. All recommendations. rights reserved. (1/14) © 2014 Ameriprise Financial, Inc. All rights reserved. (1/14)