Nabudol? Nagpabudol?

The participants in the study shared that they do not feel compelled in their purchasing; rather, they are aware that they allow themselves to be influenced by what is being shared online. There is also the ‘shared faith’ that consumers’ needs will be fulfilled through commitment to participating in these communities. It was also found that consumers are aware of their needs and abilities to purchase outside of these social elements. In the study, consumers expressed that they are conscious in their decisions to being ‘budol-ed.’ They happily participate in the culture which results in the self-reinforcing cycle of spreading budol. Satisfied consumers post their experiences online, adding more word of mouth influence to the existing budol.