NPC News . . . continued from pg. 63
NPC CEO Speaks at Sustainable Ag Summit NPC CEO John Keeling addressed attendees of the Sustainable Agriculture Summit in Atlanta the week of Nov. 14-18 regarding NPC’s role in the Potato Sustainability Initiative (PSI). PSI is a collaboration of two potato product buyers, six processors and more than 565 growers who have developed a sustainability platform for potato growers. Data collected by PSI is being made available to McDonald’s in order for the QSR (Quick Service Restaurant) giant to assure their investors and customers that the potatoes served in their restaurants are being produced
sustainably. Keeling highlighted the challenges of reporting farm data and discussed how data can drive change in farm management. He was joined by Kendra Levine of McDonald’s, who provided an overview of the company’s sustainability program and the commitment to sourcing potatoes and other inputs sustainably. The speakers emphasized the importance of creating a dialogue with growers about sustainability and involving growers directly in the development of metrics to measure sustainability improvements over time.
Above: National Potato Council CEO John Keeling
What do you expect from the seed potatoes that you buy?
The varieties that yo
u need.
The early generation that you want.
The quality and yie ld you have come to that expect.
Wisconsin has it!
For a directory of Wisconsin Certified Seed Potato Growers or a free video, contact:
WISCONSIN CERTIFIED SEED POTATOES 64 BC�T February
Wisconsin Seed Potato Improvement Association, Inc. P.O. Box 173, Antigo, WI 54409 715-623-4039 www.potatoseed.org
View a directory of the Wisconsin Certified Seed Potato Growers on your smartphone.