Ba 483 Marketing Research (3) (F)
short business reports, progress reports, analysis, feasibility studies, etc. Practical applications are learned through messages that inform and persuade. Prerequisite: Senior standing; for School of Business majors only.
This course provides a study of the role of research in reducing the uncertainty surrounding marketing decisions. Techniques and concepts for providing relevant, methodical, cost-effective measurements appropriate to the problem are examined in a variety of realistic case situations. Prerequisites: Ba 265 and Ba 383. (QA)
Ba 488 Senior Comprehensive Exam (cr) Ba 499 Independent Study (1–4)
This course is intended as primarily a research course in which the student selects a significant business topic, and with the approval of the department, conducts the necessary research to present a formal research paper.
Ba 485 International Marketing (3) (F)
This course focuses on application of the basic marketing mix of product, price, place, and promotion to international trade. The course will emphasize understanding marketing research in an international context, understanding culture of foreign countries, and developing international marketing strategies. Use of case studies will be emphasized. Prerequisite: Ba 383.
Course Offerings in Finance Fi 390 Principles of Finance (3) (B)
This course is a study of the firm’s problems of obtaining, allocating, and managing capital funds. It examines the sources of capital funds, the costs of obtaining these funds, the management of the firm’s capital structure, and financial planning for growth and expansion. Emphasis is placed on composition of capital structure, capital budgeting, and cost of capital theories. Prerequisites: Ac 209, Ba 265. (QA)
Ba 486 Seminar on Ethics and Morality for Business Professionals (1) (B)
This seminar will focus on ethical leadership and the development of students’ ability to manage and/or handle ethical dilemmas or moral challenges within their chosen discipline or professional area of practice. Topics to be covered will include, but not be limited to: Professional practice and ethical leadership, Catholic social teaching and the obligations of business leaders, fiduciary duty and managerial role obligations, professional and personal codes of ethics, and ethical dilemmas and ethical decision making. Prerequisites: Th 200, Ph 325, senior standing.
Fi 392 Entrepreneurial Finance (3) (S)
This course will provide students with an overview of the issues in finance that are unique to entrepreneurial firms. The specific needs of new or emerging businesses are presented and solutions developed. The course will follow the “life cycle” of the firm, from start-up to harvest. Students will explore both internal and external finance options, external expansion, working capital management, and valuing the business for sale. Case study will be an integral part of the course. Prerequisite: Fi 390.
Ba 487 Seminar on Executive Writing and Communication (2) (B)
This seminar covers internal and external, written and oral business reporting. Students will pursue individual projects resulting in a variety of reports, such as memos, propoals,
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