THE MiX Hannah MacWilliam
BCREA Hits Its Stride: Taking on the Strategic Realignment of the British Columbia Real Estate Association
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ith almost a year under her belt as Chief Executive Officer at BCREA, Darlene Hyde is leaving her mark on BC’s real estate sector in a big way: Tackling the strategic realignment of BCREA. “It’s all hands on deck—meaning we’ve just launched our 2018–2020 strategic plan,” says Hyde. “In collaboration with the 11 regional Real Estate Boards, we’re helping BC’s 23,000 REALTORS® navigate a time of enormous professional change.” For Hyde, developing BCREA’s strategic plan is like building a house: It needs to be built on a strong foundation made up of a clearly defined mission statement. That’s why before delving into the strategic plan itself,
BC Minister of Public Safety and Solicitor General Mike Farnworth, BCREA CEO Darlene Hyde, and BC Minister of Education Rob Fleming
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Darlene and her team first clarified the Association’s mission: Empowering Real Estate Boards by sharing expertise so BC REALTORS® are trusted, respected, and proud of their profession. “Once that foundation was there, building the frame—our strategic goals—became much easier,” Hyde explains.
We’re helping BC’s 23,000 REALTORS® navigate a time of enormous professional change. Building Relationships With respect to the new strategic plan, Hyde and her team know teamwork will be the key. “All of us know that our success will depend on solid relationships.
BCREA CEO Darlene Hyde briefing BC’s Real Estate Boards and REALTORS® on various issues important to REALTORS® at BCREA’s provincial lobbying conference, Government Liaison Days The Society of Notaries Public of British Columbia
For that reason, the first goal of the strategic plan is to build relationships with Real Estate Boards and other key stakeholders.” She says BCREA is already on the right path, pointing to the success of Real Estate Board roadshows BCREA held in the second half of 2018. “Completing BCREA’s first roadshows has set the stage for an aligned vision. We are better positioned now to coordinate actions on provincial matters, as well as on local matters that may have a provincial impact.”
Leading a Unified Voice on Advocacy The year 2018 saw unprecedented regulatory change for REALTORS®. Unfortunately, many of the changes came into effect without input from the REALTOR® profession. Hyde says that needs to change but adds, “It will take a concerted and unified approach to advocacy to ensure the voices of REALTORS® are heard.”
BCREA CEO Darlene Hyde and Calgary Real Estate Board Chief Executive Officer Brad Mitchell Volume 27 Number 4 Winter 2018
