BUSINESS AND MEDIA MARKETING MANAGEMENT –SENIOR MANAGEMENT CERTIFICATE bcit.ca/6300smcert For those who have completed one of the Marketing Management Part-time Studies Management Certificates, this program enables the learner to gain additional marketing and general business competencies and develop a more well-rounded foundation. In this program you will broaden your understanding of core business concepts and develop additional marketing skills, while experiencing BCIT’s unique blend of academic learning and applied knowledge.
MARkETING AND TOURISM MANAGEMENT bcit.ca/business/marketing
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CUSTOMER RELATIONSHIP MARKETING –ASSOCIATE CERTIFICATE bcit.ca/630wacert A special package of courses for those who wish to focus their career in the area of customer relationship marketing. These courses are also suitable for those who have academic credentials, such as degrees or diplomas in non-marketing areas, and wish to gain additional certification as well as job-related skills in this field. ENTREPRENEURSHIP–ASSOCIATE CERTIFICATE bcit.ca/630hacert Thinking and acting like an entrepreneur is essential to career progress in the future. Employers seek self starters who can identify, plan, and execute new business opportunities. In addition, the success of your own business is improved dramatically by mastering the fundamentals of entrepreneurship. This program benefits those who want to start their own business and those who want to stand out in their own career as self-starting, entrepreneurial workers. EVENT MARKETING–ASSOCIATE CERTIFICATE bcit.ca/630yacert This program will be of interest to individuals responsible for event marketing activities within their organizations, and anyone seeking employment in the many facets of event planning and event management: corporate and shopping centre marketing departments, advertising agencies, charitable organizations, community relations departments, sport, community events, entertainment, attractions, and the arts, to name a few.
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INDUSTRIAL MARKETING–ASSOCIATE CERTIFICATE bcit.ca/6320acert This program benefits employees of industrial manufacturing and distribution firms who either have recently been promoted into a position requiring customer contact, or are new employees in the industry with ambitions to move up in their organization. The program is also ideal for those who wish to gain entry into the industrial products industry in a sales and marketing position. MARKETING COMMUNICATIONS –ASSOCIATE CERTIFICATE bcit.ca/630dacert Six core courses plus two electives that you select help you prepare for employment in the exciting field of marketing communications. This program establishes skills and knowledge in advertising, public relations, media relations, and promotional strategies. MARKETING COMMUNICATIONS –MANAGEMENT CERTIFICATE bcit.ca/630dmcert This program provides specialized training in the components of promotional strategy. The curriculum equips you to be functional in developing promotional strategies and campaigns, incorporating specific tactics such as event marketing, trade shows, and corporate communications, as well as traditional advertising, sales promotion and database marketing. MARKETING MANAGEMENT –MANAGEMENT CERTIFICATE bcit.ca/6300mcert For those who work in the business environment, including retail, wholesale, manufacturing and service industries, this program offers an assortment of courses designed to provide you with an understanding of all the elements of marketing management. Studies will include marketing planning, promotion, research, customer service, and sales. Elective choices enable you to focus on areas that are relevant to your work or personal interest.
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BCIT PART-TIME STUDIES wINTER, jANUARy–MARCH 2011
MARKETING MANAGEMENT –DIPLOMA OF TECHNOLOGY bcit.ca/6300diplt This program is for students who wish or need to obtain a Marketing Management Diploma of Technology by completing courses on a Part-time Studies basis. It is a logical next step for students who have completed the Marketing Management Senior Management Certificate. This is a general marketing program with no pre-determined specialization. Prior to graduation, you will complete a major Directed Studies project and an Industry Practicum work experience course. PROFESSIONAL SALES–MANAGEMENT CERTIFICATE bcit.ca/630vmcert Enhance your ability to sell products or services to consumers, the commercial market and professional buyers. Analyse buyer needs, plan detailed and effective presentations, and utilize professional oral and written skills. The program also covers other relevant information such as managing the sales force, utilizing other methods of sales (such as trade shows), and segmenting business markets. PUBLIC RELATIONS–ASSOCIATE CERTIFICATE bcit.ca/630xacert This program helps you meet challenging opportunities to solve communications problems in dynamic situations. Public relations professionals employed in government agencies, corporations, and nonprofit organizations work on public affairs, media relations, investor relations, corporate counselling, opinion research, crisis communications projects, and more. RETAIL MARKETING MANAGEMENT –ASSOCIATE CERTIFICATE bcit.ca/630zacert Whether you are planning to start a career in retail or are looking to make the transition from sales associate to a senior position at the operational or head office level, this program can help you get there. Obtain skills and knowledge that enable you to seek employment in the fastest-growing industry in BC, and earn a credential that is recognized by industry and can lead to progressive career opportunities in retail.