BUILDING A SOUND SOCIAL

By Charles

Social media has come a long way over the last decade, and billiard retailers should work on creating a savvy social media marketing strategy as a guide to help them stay on track during the planning and execution stages of campaigns and promotions.

The first piece of any social media strategy is to determine your target audience. Think about the demographics of your typical billiard customer and where that person spends their time online. Is it Facebook, Instagram, LinkedIn, Twitter, or somewhere else? Those are the social media platforms you should be using.

Next, you'll want to think about the content you will include on social media. What will be valuable information to your audience that they will find informative, entertaining, or both? Look to some other similar social media accounts for inspiration. Then, build out a content calendar to help you plan ahead on the type of content you’ll post every day. That will help create variety in your content and eliminate the struggle of thinking about what to post on the spot.

And always define your goals. Are you looking to increase brand awareness, drive traffic to your website, or promote special offers? Having a clear understanding of your goals will help you create content that is aligned with your objectives.

Billiard retailers should focus on retargeting interested users on social media. Rather than posting specific things about products or reviews, just get in front of people who are already interested in the sport of billiards. The technical approach is to add a pixel to your website which tracks the user through to Facebook. Then set up a