Brand story of BBM traffic light There is a Classic lines in William Shakespeare's Classic Theater "Romeo and Juliet" : “Does the name make any sense?"It is followed by a more poetic line“ Even if the rose is not called the rose, it still gives forth its fragrance ”.It tries to illustrate the point that the name is not important in nature which is only used to indicate the person or property to tell people what it is and show them the image . However, that is not what happened in the world of brands and large enterprises.The design of the company name needs to reflect the uniqueness.Why will NIKE (formerly known as Blue Ribbon Sports) be called the Nike ? Nike was the named of a Greek goddess who is the personification of victory.And It sounds much greater and arouse more imagination than blue ribbon,isn't it? The origin of Google should be well-known: Google is the intentional misspelling of the word Googol which represents the number 1 followed by 100 zeroes. The founders Sergey Brin and Larry Page wanted to find a name which will fit well with their goal of building very large-scale search engines, and Google does ! The word conveys a sense that : they can provide large data. All these shows the company's name is elaborately designed. ll these shows the company's name is elaborately designed. All these shows the company's name is elaborately designed. What brand story does BBM condenses ? We have to mention the corporate philosophy of BBM Techn ology so as to understand the connotation of BBM. With good management foundation and quality system ,as well as the excellent service concept we can meet the customer's demand and expectation of surmounting the customer to the maximumextent .We are determined to make all the world be unimpeded by our high quality traffic light .BBM is the abbreviation for Chinese“bang bang mang ” which means to help. It conveies such a belief that choose us and we could help to solve all the worries for you. secondly, you must have heard of the world famous brand IBM and BMW , so you may guess the causal link between them. Yes, BBM elites feel exactly the same way . We maximize maintain the original group order of IBM and BMW ,the high degree of similarity allowing people can quickly recognise and remember our name of BBM by the memory of IBM and BMW that rooted in people's mind 。to easy
propagation purposes. There is no difference between a gentleman's nature and the average's,except for being good at borrowing external power.