Celebrating 50 Years In 2020:
50
years
.
EST 1970
Serves Cleaning Industry As A Manufacturer & Master Wholesaler By Harrell Kerkhoff | Broom, Brush & Mop Editor
elebrating its 50th anniversary in 2020, family owned and operated Norshel Industries has experienced much success over the past five decades as a U.S. mop and handle manufacturer as well as a master wholesaler of cleaningrelated products. That success has been accomplished by placing the needs of customers first and foremost. Although the way business is conducted today has greatly changed since 1970, customer service has not gone out of style at Norshel.
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“We train our customer service and sales people to be problem solvers. That is what we want to be as a company,” Norshel Industries Vice President Aaron Leibowitz said. “Let’s face it, there are many places that sell mops and other cleaning products. A true problem solver, however, can provide the right product for the job at hand. That has not changed over the past 50 years.” Aaron Leibowitz and his brother, Norshel Industries President Eric Leibowitz, currently operate the business. Located in Croydon, PA, the company was founded 50 years ago by their father, Norman Leibowitz, who retired in 2010. Other important figures in the early years of the company’s formation was Rochelle Leibowitz, wife of Norman and mother of Aaron and Eric; as well as Norman’s father, Bill Leibowitz. Meanwhile, a third son and brother, Michael Leibowitz, who formerly worked at the family business, is now a manufacturer’s representative. His clients include Norshel Industries, representing the company in New York. “That is very helpful. Michael has built many strong relationships in the industry,” Eric Leibowitz said. “He also makes sure we, at Norshel Industries, are meeting the needs of his distributor clients.” A third generation is also coming
Shown, left to right, are brothers Eric and Aaron Leibowitz.
PG 12
BBM MAGAZINE | January/February 2020