March 2008 Ethanol Producer Magazine

Page 100

PHOTO: HAWKEYE ENERGY HOLDINGS INC.

BUSINESS

Hawkeye Renewable’s 95 MMgy ethanol plant in Iowa Falls, Iowa, has rail access to bring in corn and ship out distillers grains. Its marketing subsidiary, Hawkeye Gold, will conduct all of the ethanol marketing activities in-house, breaking a four-year marketing agreement it had with Eco-Energy since 2004.

ough preliminary research on third parties that provide all-in-one services is the key to financial and operational success. “In the long run you need to find out which function they’re an expert in and which side the marketing entity is more concentrated in,” Sagheer says. “Everything is wrapped up into one entity and therefore the boundaries can get a little fuzzy at that point.” A sound path for establishing the right marketing agreement would be to refer to an ethanol contractor or builder’s preferred vendor list, according to Prescott. Esteemed ethanol contractors or builders such as Granite Falls, Minn.-based Fagen Inc. offered this service for Cardinal Ethanol. It’s a service that Prescott gladly accepted for this project. “We went to Fagen right from the start and said, ‘We don’t want to reinvent the wheel,’” Prescott says. “When you go to the bank and they see that you use someone that isn’t on the list I’m sure they would double-check

and wonder why you’re doing something different from most in the industry.” As far as marketing ethanol goes, current producers agree that contracting with third-party service providers is recommended for would-be producers looking to establish themselves in the industry. “It’s advantageous to have a third-party service provider to market your ethanol for you to start off with,” Sagheer says. “You need to build the relationships over time. As you hit a substantial volume and as you go beyond that single plant entity and as you get into the larger scale, it makes sense to try to bring some of that ethanol marketing in-house, especially as you diversify your business and try to capture a little more of the supply chain.”

Solo Strategy One ethanol company that achieved substantial production volume

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