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This is related to one of the most powerful uses of a mini-blog: building a personal brand and generating online visibility. For those who have not yet engaged online in any form, aside from perhaps a protected Facebook page, a mini-blog provides an easy way to become visible. You can make the profile you have created come up in search results when people look for your name, and simply by sharing the interesting things you find, you can create value and build an online presence In a world in which everything is shifting online, the return on the effort required is outstanding for those who don’t yet have an online presence. And as an added benefit, the more that people share, the better social news and information curation becomes, helping us all http://rossdawsonblog.com/weblog/archives/2010/12/the_rise_of_min.ht ml
Analysis The growth of mini-blogging represents a convenient and easy way for people to share their experiences, inspiration and express themselves with others. There is overall a TREND TOWARDS PEOPLE USING ONLINE TOOLS TO EXPRESS THEMSELVES AND BUILDING THEIR PERSONAL BRAND.