Consequence No. 1 about mobility Consulting the internet without a computer is the first consequence of mobile devices according to Mobile Web World Watch 2012, a study undertaken by Accenture in Europe, Latin America and South Africa. 69% of questionned people use a mobile device to connect to the internet. Smartphones are the mobile devices most used to consult the web (for 61%), followed by netbooks (37%) and tablets (22%).
This brings us to one conclusion: your website, Blog, e-commerce need to be mobile friendly. Tactile friendliness, download speed, resolution (screen size)‌ These are just a few of the numerous elements to be considered when designing a site that works on a variety of web browsing devices. Apart from the necessary cost to build several different sites for each type of device, this approach causes numerous problems and can be dangerous to your SEO efforts. You can easily get penalized by the search engines for duplicate content issues.
Thankfully, webdesigners have developed a solution called Responsive Web Design to solve the problem that lets a single website adapt to each type of mobile device. By using the technical advantage of CSS3, responsive design automatically adapts the content of a website to the device, mobile or not. The quality of information that your website contains is preserved and mobile users, especially smartphone users do not have to zoom and move around your pages, which tends to get quickly annoying. Your web content adapts to each device for the end user's comfort. Last but not least, the other advantage of Responsive Design is that there is only 1 url per page on your website, and your SEO efforts remain the same. Duplicate content issues are no longer a problem.
The responsive website of Quarry Communication, our Canadian partner.
In the times of change from Internet use to Mobile use, having a responsive website is the solution to remain competitive on all devices. A responsive website responds best to user experience on all types of channels and devices. Popular CMS tools such as Wordpress, Drupal, Joomla, Prestashop and Magento allow web designers to create templates that make use of responsive design.
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