#BVINDEX5
The methodology behind The Conversation Index Volume 5 Volume 5 is based on an analysis of social content and other data surrounding 13 brands appearing on the BrandZ™ Top 100 Global Brands list, which ranks the “most valuable global brands” of 2012. The brands analyzed are Adidas, Clinique, Colgate, Gillette, Hugo Boss, Nike, Pampers, Pepsi, Ralph Lauren, Samsung, Intel, Tesco, and Sony. The data includes 26,000,000 tweets, over 8,000 TV and radio mentions, 17 months of stock price data from relevant exchanges, more than a year and a half of Google search data, and 270,000 pieces of authentic user-generated content from online reviews across the vast Bazaarvoice network.
Contributors Column Five Media created the visualizations for The Conversation Index Vol. 5. columnfivemedia.com
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