DISCOVER IKEA 360
CEO Marino Maganto tells us more about the new, inspirational and immersive IKEA experience By bazaar staff
From enjoying a dip in the ball pit as children to furnishing our first homes, IKEA has been a large part of our lives for the last 36 years. Last month the brand-new IKEA 360, located in the new extension of 360 Kuwait was open to the public. And we have to tell you, it is a totally new and welcome experience. The brand has always been customer-responsive and prides themselves on being great listeners to what customers ask for. We met with IKEA Al Homaizi Ltd. CEO Mr. Marino Maganto who explained that in Kuwait, the living room and bedroom are the most important areas of the home. People really spend a 102
lot of time in these rooms and want these spaces to be special. IKEA has seen this directly reflected in their sales; sofas and beds are their bestsellers. The research team took that knowledge when they created IKEA 360 which strongly focuses on Living Room and Bedroom. IKEA is a people company, they sell lifestyle solutions not just products, so they try really hard to understand people and Marino believes that people intuitively understand this and this is why they love shopping at IKEA. The new IKEA 360 was designed to inspire you and show different solutions to everyday concerns that most people have. By focusing on dreams, needs and wishes, the brand has been able to come up with different setups for closets, living spaces and bedrooms that suit every lifestyle, budget and taste.
Marino also told us that they were happy about the new location in 360 Kuwait because it offered them the “fantastic opportunity to be closer to their customers”. IKEA 360’s 3000 square meter space is dedicated to bedrooms and living rooms which is comparable to the same areas at The Avenues. Designed to purposefully show different room designs, the new space is inspirational as it is functional. The new store offers a more personalized experience. They have created the brand new “Design Lounge” so you can be served and aided by a large team of home furnishing experts who can show you how to make the most of your home. They accept walk-ins, but you can also make an appointment if you want to take your time and really benefit from their amazing design team.