THE PROMISE OF THE GOLDEN ARCHES
McDonald’s is changing the world, one community at a time By bazaar staff
Regular movie screenings Of Happy Meal Programs for select groups of the community
No brand insignia is as globally recognizable as the golden arches of McDonald’s. While we’ve gotten so used to what these golden arches promise us in terms of unforgettable flavors, there’s more to them than meets the eye. McDonald’s mission is to always be an active member of any local community it belongs to. When McDonald’s Kuwait opened its doors in 1994, they took that core driving principle to heart. 96
Owned and operated locally by Al Maousherji Catering Company, McDonald’s Kuwait constantly strives to engage the people of Kuwait through a number of different platforms that seek to foster a true sense of community and drive positive impact. While McDonald’s Kuwait social responsibility program continues to be broad and diverse, supporting a wide range of local organizations and initiatives, it focuses primarily on two key platforms: supporting people with disabilities in the community and championing the local sports culture. A decades-long history of advocating for people with disabilities Supporting people with disabilities has continued to be one of the top social responsibility priorities at
McDonald’s, and it constitutes the cornerstone of its community engagement program. Today, McDonald’s remains committed to doing everything possible to champion and advocate for those living with disabilities within the local community. The company whole-heartedly embraces a spirit of diversity and inclusivity, and actively encourages everyone else to follow suit. Over the past two decades, McDonald’s has worked with a multitude of local community groups, civic society organizations and NGOs to help those with intellectual and physical disabilities fully integrate into the community. More importantly, they’re extremely proud of the long-standing and very special relationship that McDonald’s Kuwait has with the community of people with disabilities in Kuwait. Now more than ever,