RACKED WITH RIBS
Tasting Texas Roadhouse’s new BBQ Ribs flavors By bazaar staff
Mango BBQ and Campfire Ribs
If there’s one place that we know consistently turns out tender rib after rib and delicious steak after steak, cooked exactly to your requirements, it’s Texas Roadhouse. They are so particular, that in the United States, where this satisfyingly, hearty concept was first launched in Indiana in 1993, it is rare (pardon the pun) to launch something new on the menu. “If it ain’t broke, don’t fix it” agrees Product Coach Brandon Everett, who has worked for the restaurant chain since he started washing dishes in one of the restaurant’s kitchens in Virginia back in 2002. 86
However, consistency of customer service is also what this chain is renowned for and that means reflecting in the menu what the customer wants, which here, is mainly change. “Most of our customers are locals, so we also want to inject local flavor into the menu.” Brandon continues, and explains that the first ever Texas Roadhouse lamb chops were offered here in the Middle East. The hand-cut steaks and fall-off-the-bone ribs are the backbone of the business though, so how does Texas Roadhouse remain true to its calling together with delivering the newness that excites the customer in Kuwait, while not venturing away from the traditional menu? Keep the meat, and zhoosh up the topping! After fifteen years of the house classic BBQ sauce, Texas Roadhouse spent the last twelve months
developing, tasting and testing barbeque sauces, to bring us the all new Mango BBQ Ribs and Campfire Ribs. Now bazaar likes a lot of spice, but this is unusual to find in Kuwait unless delving into the fare of South East Asia or the Indian subcontinent, so the Campfire Ribs caught our attention immediately. The promise of tabasco and chili pepper made our mouths water, and we might as well munch on the mango BBQ too while we are at it. We excitedly headed along to the Grand Avenue Texas Roadhouse and were greeted with the familiar army of happy, smiling Roadies, ready to serve us a variety of madefrom-scratch sides and freshly baked buns with cinnamon butter to accompany our ribs. While the ribs are being prepared we speak with Brandon further about Texas Roadhouse.