Bayou Graphics Presents
The incredible advertising value of vehicle graphics and wraps Value Cost Effectiveness
See why vehicle graphics have the highest impact and are the most cost effective way to spend your precious advertising dollars.
Vehicle graphics are the most cost effective Advertising effectiveness is measured in cost per impression reaching as many people as you can per dollar of ad spend.
$/Thousand Impressions
2083
$25
2000 1800 1600 1400
$23.70
$20
$21.46
1299
$19.70
$15
1200 1000
$10
800
$7.75
$5
42
$0
46
TV
Magzine
$3.56
129
50
281
Newspaper
Radio
$0.77
$0.48
600 400 200 $0
Outdoor Ads Vehicle Wraps Fleet Graphics
Most expensive
Least expensive
Least impressions
Most impressions
Vehicle graphics and wraps have the lowest cost per impression and highest number of impressions per dollar when compared to other advertising channels.
Reach thousands of people daily On average, vehicle graphics and wraps generate 101 impressions per mile. According to Geopath, vehicles with graphics can be seen by 30,000 to 70,000 people daily. Reflective Truck Graphics:
Trailer graphics: 10 million impressions/year
Local delivery van graphics: 16 million impressions/year
14 million impressions/year
A commercial vehicle wrap guarantees views and impressions whenever they are on the road or parked- there is no downtime and they advertise 24/7!
Highest Visibility and nearly Impossible to Ignore. Relative to other advertising methods, vehicle wraps and graphics are much less likely to be ignored, unless of course someone Sources: *American Trucking Association is asleep at the wheel! **Goo Technologies
96% noticed truck side ads.*
36% ignore radio ads.**
35% ignore newspaper ads.**
37% ignore TV ads.**
82% ignore Online ads.**
Vehicle graphics and wraps are the most noticed, best remembered, and least ignored means of outdoor advertising.
Get noticed, Be remembered Vehicle graphics and wraps create lasting impressions 97% of audiences recall ads on trucks Source: RYP & Becker Group
75% of audiences develop inpression
about the advertised brand and offerings Source : American Trucking Association
98% of audiences said vehice graphics create positive image for the company Source: American Trucking Association
91% of audiences can notice text and
29% of audiences would make purchase
Source: American Trucking Association
Source: American Trucking Association
graphics on truck wraps
basedon the vehicle ad they saw
96%
of audiences think vehicle ads have more impact than billboards
VS.
Source: American Trucking Association
Source: Perception
Bayou Graphics
Commercial Fleet Wraps & Graphics
Find out more at
www.bayougraphics.com c
A mobile vehicle ad creates 2.5x more attention than a static billboard.
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sales@bayougraphics.com
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