Education

Why the JET Management qualification is a vital key to creating a successful, first-class store manager.

Putting your business in safe hands

What element of your business has the most significant influence on customer satisfaction and loyalty? Your attention-grabbing marketing and visual merchandising may get people through the door, and your stunning jewellery offer will hopefully be cherished for generations, but if a superior in-store experience does not match these criteria, consumer satisfaction is always going to suffer.

It’s a cliché for good reason, but a business is only ever as good as its people, and, for the retail trade, the store manager may be one of the most important employees in the whole organisation.

The store manager is the customer-facing representative for your business, setting the tone for operations and the customer experience in-store. Most consumers are unaware of the influence of the store manager on their shopping experience. However, the effect of this key individual ripples through every significant touchpoint, from staff training and morale to display and merchandising.

The store manager is integral to staff training and retention, but where do they receive the education to thrive in this crucial and demanding role? First-hand experience can get a store manager so far, but their own training and development must underpin this experience for them to truly excel in the position. The best jewellery retailers understand this and regularly turn to the NAJ’s JET training to provide the education a successful store manager needs.

The next jewellery leaders

Whether you already have a store manager who would benefit from educational support, or a staff member earmarked for the role, the JET Management qualification is tailormade to train the next generation of jewellery managers. Students learn how to develop a successful team and manage their performance, improving morale and boosting store profitability on the way.

In an age where staff retention is at its most challenging, the JET Management qualification gives store-managers-in-waiting the essential practical knowledge to learn how to hire the right staff and understand recruitment. Keeping and motivating your best staff is crucial to any successful business. Giving them the responsibility of such an aspirational position and the educational support needed to flourish ensures investment pays back a hundredfold.

With dedicated modules on customer care and leadership, the JET Management qualification provides a rounded skillsbuilding education that every store manager requires to succeed. A great store manager can elevate a business for customers, staff and employers alike. Can you afford not to give your managers the best tools and knowledge to excel in this vital role?

The Association’s head of education, Marie Garnett, concludes: “Our NAJ members understand the importance of training and education, which is why we have created a suite of qualifications that help all levels of retail staff on their jewellery journeys. The JET Management qualification provides the perfect foundation for a successful career for those with managerial aspirations. We want to empower store managers to be the best leaders they can be.”

Want to know more about JET Management and other JET courses?

Visit: naj.co.uk/qualifications Call: 0121 237 1110 Email: JET@naj.co.uk