Bates Hennington Listing Presenation for the Curtis Family

SALES AND MARKETING PROPOSAL

DRE#s

01833638/01842983

310-739-6884 (Traci Bates) 323-356-3675 (Lorna Hennington) experts@bateshennington.c om www.bateshennington.com

THE BATES|HENNINGTON REAL ESTATE GROUP

The Bates | Hennington Real Estate Group are real estate experts in Los Angeles who understand both the buying & selling side of a sale. We value our clients & know that this is one of your most important investments. Our leadership in both real estate and neighborhood community organizations has provided us with vast experience and contacts that we utilize for the benefit of our clients. Our goal is to help provide you with service Beyond The Ordinary.

TRACI BATES AND LORNA HENNINGTON

Traci is a native Angelino whose real estate passion was fueled by her grandmother’s career as a real estate broker and her grandfather’s experience as a real estate investor. Traci has had a career in the financial services industry and real estate investing prior to the launch of the Bates| Hennington Real Estate Group. She is a member of the West Adams Heritage Association, L.A. Conservancy, and is Board

Lorna’s interest in real estate began as a child in New Orleans, where she developed a love of historic properties. She began her career in real estate as an investor, and further developed her skills in negotiating real estate transactions by becoming an attorney and later a Broker for the Bates|Hennington Real Estate Group. She has worked with the L.A. Conservancy, served on various Los Angeles Homeowners Association and HPOZ Boards

1932 VIRGINIA ROAD, WELLINGTON SQ 4 BED 3 BATH 2,822 SQFT SOLD FOR $2,390,000

14001 MORRISON ST, SHERMAN OAKS 3 BED 3 BATH 1,874 SQFT SOLD OVER ASKING FOR $2,100,000

19 HILLTOP, RANCHO PALOS VERDES 2 BED 3 BATH 1,913 SQFT IN ESCROW OVER ASKING AT $1,200,000

5009 CHESLEY AVE, VIEW PARK 3 BED 3 BATH 2,703 SQFT SOLD FOR $1,620,000

1836 VIRGINIA RD, LAFAYETTE SQ 5 BED 5 BATH 3,490 SQFT SOLD OVER ASKING FOR $2,325,000

651 WILCOX AVE #2B, HANCOCK PARK 1 BED 2 BATH 1,395 SQFT SOLD FOR $754,500

MANAGING THE DETAILS

We are here to advise, educate and guide you through the steps of the sale of your home. From the launch of your listing through the close of escrow, our goal is to assist you in making smart decisions and achieve your desired outcomes. Communication, expert negotiation and managing the details are what we do best and our results speak for themselves!

- The Martins

Dear Lorna and Traci, we are so glad we met you. Not only did you do everything you promised in the sale of our home from staging to advertising to fun open houses and terrific negotiating with buyers, but now we consider you to be true friends. As much as we enjoyed your help in the sale of our home, we had an even more pleasant experience as you helped us purchase our new one. You helped us find the right neighborhood, house , and held our hands through all inspections. Thank you for everything!

My wife and I were first time home buyers, and we were recommended to the Bates Hennington team by a dear friend of ours, and we are so happy that we listened and used Lorna and Traci to buy our first home, we will use them for any and all future transactions and here is why: These wonderful women are patient, knowledgeable and down to get you the deal! They worked with us for quite some time finding us our perfect home, which in Los Angeles can be a hard and time -onsuming process. Throughout, both Traci and Lorna explained what was happening, why it was important and what was coming next. They made us feel safe and secure in what was the largest purchase of our lives. I never felt there was something I couldn’t ask, not matter how stupid or small i thought it was. They were always just a call or email away and very attentive (with me that is saying a lot!)I can’t say enough good things about these special ladies, except that since my real estate purchase, I have heard horror stories from co workers about buying or selling a house, and I always say, I have no idea what you’re talking about, I didn’t have any of that with my purchase, and I know it is because of the detailed professionalism of my realtors.

- J. Cohen

- Simmka T

Anyone who needs a real estate agent, I highly recommend Traci and Lorna of the Bates|Hennington Real Estate Group. They took a very stressful situation and made it easy for me to understand the process. They are fantastic to work with! I was amazed at how quickly they took us through each step and how smoothly it went. Such a positive experience!

To say that I was scared to buy my first home is a huge understatement.  I wish I had known that you would be there every step of the way, and I would have had none of that anxiety.  You took what I thought would be an overwhelming process, and simplified it for me by explaining the steps, putting me in touch with great vendors and helping me to narrow my focus.  I love my new home.  I think you both are great real estate professionals, and as you know I have recommended you to several of my friends who are now your clients.  Thank you!

- J Park - M. D’Alessandro

Seemlessly handled the sale of my investment property while simultaneously working on the purchase of another single-family dwelling. Knowledgeable, compassionate advocates for their clients.

PRICING STRATEGY

TO EFFECTIVELY PRICE AND ULTIMATELY SELL YOUR HOME:

We will research and create a pricing strategy to maximize the excitement and momentum of your property as soon as it goes live.

Conduct a detailed, custom market analysis.

Understand and consider the unique characteristics and amenities of your home and its location.

Meld our expertise in the real estate market and your expectations around timing and outcomes.

A home priced at market value will attract more buyers than a home priced above market value.

Additionally, a home priced competitively will attract a greater number of potential buyers and increase your chances for an expedited sale!

STAGING

To ensure a positive first impression, we will guide you through preparing your home to go live. Exterior features, in tandem with interior staging will be well thought out, creating an experience that will appeal to perspective buyers.

MARKETING STRATEGY

PHOTOGRAPHY

We have created strategic partnerships with the area’s best, professionally trained real estate photographers who will capture stunning, highquality images of your home for both online and print broadcast.

PRINT/DIGITAL MEDIA & NETWORKS

Our team will determine the best print and digital media strategy for your home, based on the current market, location, features etc. We believe this is not a onesize fits all process, and we will ensure that your home is broadcasted via brilliant marketing collateral, individual property landing pages when applicable and via social media platforms. Additionally, we will market your listing to the area’s top real estate professionals, affiliate networks, and our

MARKETING STRATEGY

OPEN HOUSES

High profile open house events will be coordinated to generate optimal traffic and attract highly qualified buyers. We will leverage this effort and generate interest with strategic advertising campaigns, door knocking, press releases, newspaper ads, social media broadcasts and website promotion.

CUSTOM PROPERTY WEBSITE

We will create a dedicated individual property website exclusively for your home that will enhance and support our highly targeted marketing strategy.

WEBSITE EXPOSURE

Your home will be featured on the Bates|Hennington website.

DIGITAL MARKETING THAT DRIVES RESULTS

WORLD-CLASS MARKETING MATERIALS

• Open House Flyer

• For Sale Flyer Created for All In-Home Visitors

• Just Listed Postcard

• Just Sold Postcard

• Professional Yard Signage

DIGITAL MARKETING THAT DRIVES RESULTS

• Open House Flyer email blasted to real estate communities, affiliate networks and personal sphere of influence

• For Sale social media broadcast on Twitter, Instagram and Facebook

• For Sale campaign targeted to highly qualified buyers

• Launch listing on KWLS, MLS and other syndication websites

• Custom landing webpage and funnel campaign promoting open house

• 4 -page digital brochure to attract

WHY KELLER WILLIAMS

TECHNOLOGY

In August 2017, Keller Williams announced a $1 billion fund to fuel all the R&D and M&A required to build the real estate industry's preferred platform. With resources in place, KW remains focused on building technology that empowers agents to provide the best CONSUMER EXPERIENCE.

This new home search experience will empower agents and consumers alike, uniting them inside one central point for communication, on-demand information and collaboration.

TEAMWORK

Keller Williams Realty was designed to reward agents for working together. Based on the belief that we are all more successful if we strive toward a common goal rather than our individual interests, we’re confident that every Keller Williams professional shares the common goal of serving you, our client, in the best way possible.

KNOWLEDGE

Keller Williams Realty helps us stay ahead of trends in the real estate industry through its comprehensive, industry-leading training curriculum and research resources. It’s what prepares Bates|Hennington to provide you with unparalleled service.

RELIABILITY

Founded on the principles of trust and honesty, Keller Williams Realty emphasizes the importance of having the integrity to do the right thing, always putting your needs first. It reinforces our belief that our success is ultimately determined by the legacy we leave with each client we serve.

TRACK RECORD

We’re proud to work with the largest real estate franchise in the World by agent count.  It’s proof that when you offer a superior level service, the word spreads fast.

KELLER WILLIAMS WORLDWIDE

Albania; Argentina; Aruba; Belgium; Belize; Bermuda; Cambodia; *Canada; Chile; Colombia; Costa Rica; Cyprus; Czech Republic; Dominican Republic; Dubai, UAE; France; Greece; Honduras; Indonesia; Ireland; Israel; Italy; Jamaica; Japan; Luxembourg; Malaysia; Mexico; Monaco; Mongolia; Morocco; Nicaragua; Northern Cyprus; Panama; Paraguay; Peru; Philippines; Poland; Portugal; Puerto Rico; Romania; Saint Martin; Sao Paulo; Serbia; Slovenia; Southern Africa; Southern Cyprus; Spain; Suriname; Thailand; Turkey; Turks and Caicos; United Kingdom; *United States; Uruguay; and Vietnam.

Keller Williams Realty is the largest real estate franchise in the world – home to more real estate professionals than any other company, providing a powerful global network for agents and consumers.

5 CONTINENTS

50 REGIONS

285+ MARKET CENTER LOCATIONS

As of March 2022

KW has a global reach that allows your property to be broadcast to interested buyers around the world.  Our global network allows us to strategically market your property to the largest audience possible.