BASQUE ECO DESIGN
Euskalduna Conference Centre Bilbao. 17th November 2014
MEETING
BASQUE ECO DESIGN MEETING
INDEX Background
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Objectives of the congress
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Preliminary programme
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Parallel sessions
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Session 1. New integrated methodologies for ecodesign: from life cycle costing to life cycle sustainability assessment
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Session 2. Ecosystemic services and company: tools, future prospects and opportunities
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Session 3. The role of smes in ecodesign: drivers or driven?
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Session 4. End-of-life and integrated management systems: opportunity for or threat to ecodesign?
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Session 5. Marketing and ecodesign: how to accurately transmit environmental information to the consumer. market instruments
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Session 6. Ecodesign applied to the mobility sector: eco-innovation applied to means of transport
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Session 7. Eco-innovation in the food sector: integrating sustainability in the value chain
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Session 8. HABIC sustainability meeting - basque hospitality, wood & design cluster
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Documentation to be handed out
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Registration fee
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PRESENTATION Basque Ecodesign Meeting is an international event on ecodesign which will bring together leading companies with proven track records in the application of ecodesign, the public administration as the driving force of this methodology, universities and numerous experts in this field.
Photo from the last “Bilbao Ecodesign Meeting” held at Bilbao’s Euskalduna Conference Centre on 9 November 2011
It is held every two years and it follows on from previous events: - Bilbao Ecodesign Meeting 2011 – 9 November 2011 - Euskalduna Conference Centre - Environmental Product & Building Innovation 2010 – 22 April 2010 - Euskalduna Conference Centre – Bilbao - Environmental product & building Innovation 2008 - 26 November 2008 - BEC - Bilbao Exhibition Centre - Barakaldo
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BASQUE ECO DESIGN MEETING 2014
The Basque Ecodesign Meeting is aimed at the mangers entrusted with strategic decision-taking in their companies, interested in introducing ecodesign in the policies of their organisation to obtain competitive advantages. It is also aimed at technicians and designers of products and services. - Industrial companies, (Machine, electrical & electronics, transport and mobility, packaging and food, construction materials, furniture sectors, etc.). - Organisations from the world of eco-innovation. - Engineering and design companies. - Clusters and business associations. - Certification agencies and environmental consultancy firms. - Universities and vocational training centres. In 2014, and in keeping with the consolidation of the Basque Ecodesign Center as a benchmark in Ecodesign in southern Europe, a new organisation approach was introduced, which is now entrusted to Ihobe and the Basque Ecodesign Center working together, in order to reach out to the Basque industrial companies that do not belong to that centre.
“Environmental product & building Innovation 2008� held at the Bilbao Exhibition Center on 26 November 2008
BASQUE ECO DESIGN MEETING 2014
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OBJECTIVES The technical objectives are as follows: - Consider the new legislative and regulatory trends in Ecodesign in Europe, along with future trends. - Showcase environmental and business improvements achieved by basque companies in ecodesign and product ecoinnovation. - Recognition of the SMEs that implement Ecodesign and the organisations that support it (associations, clusters, etc.). - Transfer of best practices and experiences of trail-blazing organisations in the international arena, along with the new business opportunities that Ecodesign can contribute to the business fabric of the Basque Country. - Consolidation of the Basque Ecodesign Meeting as the meeting point, expert knowledge and information exchange.
PROGRAMME Taking into account the comments and contributions received at the last meeting, a two-block event is planned for 2014. The first block will be an opening event with a plenary session in the presence of the authorities and general talks, and the second block will be a series of parallel work sessions to delve further into specific areas of interest. The Basque Ecodesign Meeting 2014 will be organised jointly by the Basque Ecodesign Center and the public owned company Ihobe of Basque Government. Each of the parallel work sessions will be hosted by one or more of the partner industrial companies of the Basque Ecodesign Center.
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BASQUE ECO DESIGN MEETING 2014
BEM´2014 Programme Time
Sessions
9:00 - 9:30
Opening. (Barria Auditorium)
9:30 - 11:00
Ecodesign legislative and regulatory framework in the European arena: - Ecodesign Directive; energy efficiency certificate and European Ecolabel. - New European market instruments for better coherence and comparison between products. Situation of Ecodesign in the Basque Country: - Ecodesign made in Euskadi: 15 years networking. - European Network of Ecodesign Centres (ENEC)
11:00 - 11:30
Coffee Break
11:30 - 14:00
Parallel Sessions
14:00 - 15:30
Lunch
15:30 - 18:00
Parallel Sessions
18:00
Feedback. Conclusions and closing session
BASQUE ECO DESIGN MEETING 2014
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PARALLEL SESSIONS The plan is to hold eight parallel sessions, in line with a dual classification: 5 thematic sessions and 3 sectoral sessions.
THEMATIC SESSIONS B Terraza 1 Room -
Session 1. New Integrated Methodologies for Ecodesign: From Life Cycle Costing to Life Cycle Sustainability Assessment.
B Terraza 2 Room -
Session 2. Ecosystemic Services and Company: Tools, future prospects and opportunities.
Room B1 -
Session 3. The Role of SMEs in Ecodesign: Drivers or Driven?
Room C1 -
Session 4. End-of-life and Integrated Management Systems: Opportunity for or threat to ecodesign
Room B3 -
Session 5. Marketing and Ecodesign: How to accurately transmit environmental information to the consumer. Market Instruments.
SECTORAL SESSIONS Room E -
Room C3 -
Room A-4 -
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Session 6. Ecodesign Applied to the Mobility Sector: Eco-innovation applied to means of transport. Session 7. Eco-innovation in the Food Sector: Integrating sustainability in the value chain. Session 8. HABIC Sustainability Meeting – Basque Hospitality, Wood & Design Cluster.
BASQUE ECO DESIGN MEETING 2014
SESSION 1. NEW INTEGRATED METHODOLOGIES FOR ECODESIGN: FROM LIFE CYCLE COSTING TO LIFE CYCLE SUSTAINABILITY ASSESSMENT
B Terraza 1 Room
Session focused on analysing the methodologies to apply “Life Cycle Thinking”: from traditional Life Cycle Analysis, based on environmental considerations, to new approaches based on Life Cycle Costing, as well as on Social Life Cycle Assessment and approaches to integrate these tools. The Basque Ecodesign Center will showcase the integrated tool and methodology approach that it is developing, along with some specific application case studies in partner companies. Objectives of the session: - Analyse the trends in the development of Life Cycle Analysis methodologies and their integration with social and economic variable. - Discover specific cases to apply these new methodology approaches and their usefulness for companies. - Present a new methodology guide prepared by the Basque Ecodesign Center: “Life Cycle Costing. Cost Analysis Applied to Sustainable Product Design”. Aimed at: - Specialists from the world of engineering, Ecodesign and Life Cycle Analysis interested in learning about new methodology trends. - Cutting-edge companies that already use Ecodesign and wish to consolidate the new trends in their application.
BASQUE ECO DESIGN MEETING 2014
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B Terraza 2 Room
SESSION 2. ECOSYSTEMIC SERVICES AND COMPANY: TOOLS, FUTURE PROSPECTS AND OPPORTUNITIES. The session will analyse the Ecosystemic Services concepts and their assessment as communication, decision-taking and management tool for companies. There will be two blocks of work: - An initial block when the concepts will be introduced, along with their opportunities and application options. The assessment guide developed in the framework of the Basque Ecodesign Center will be used, along with the pilot and other work lines on Ecosystemic Services that may be of interest for the companies. - A second block in which, on the one hand, the main work lines and application of the Ecosystemic Services approach by supraterritorial entities will be analysed, along with the regulatory perspectives and requirements; and, on the other hand, the opportunities, needs and interests of large corporations and SMEs. The focus will be on outlining the application and regulatory horizon of the Ecosystematic Services approach from the European Union and other spheres, and on establishing the interests, needs and opportunities of the companies to address and harness the situation. Objectives of the session: - Provide examples and case studies of the use of the Ecosystemtic Services approach and the assessment guide, “Ecosystemic Services and Companies�, produced within the Basque Ecodesign Center. - Highlight the application and regulatory enactment perspective, and help companies to reflect on their current positioning, interests and needs. Aimed at: - Companies interested in case studies where the Ecosystemic Services approach has been incorporated in the management and decision-taking. - Companies that manage or whose activity affects or depends on large land surface areas. - Companies with a considerable impact on biodiversity or with a very high green profile. - Environment advanced services consultancy firms. 10
BASQUE ECO DESIGN MEETING 2014
SESSION 3. THE ROLE OF SMES IN ECODESIGN: DRIVERS OR DRIVEN?
B1 Room
The session will analyse the relationship of SMEs with Ecodesign. It will therefore consist of two blocks of work: - An initial block that will showcase the work of the SMEs that lead the work in Ecodesign and which are real Ecodesign benchmarks, without that being required by its customers (industrial or end). - A second block which will analyse the driving force of the supply chain and how SMEs can introduce Ecodesign concepts from the active role of the driver companies. Leading SMEs and driver companies will discuss how to look for common ground between large and small companies, and which instruments they consider the authorities should bring into play to ensure that this relationship works. Objectives of the session: - Showcase successful cases of SMEs applying Ecodesign (the emphasis will not be so much on specific cases as on the way of integrating it in the day-to-day operations). - Show the supply chain driver initiative implemented by the Basque Ecodesign Center and specific application examples, along with the public works published: “Committed to Environmental Drivers in the Supply Chain” and “Procurement and Contracting Corporate Services and Supplies”. Aimed at: - Companies interested in learning about successful cases of Ecodesign being integrated in the routine operations of a company. - Suppliers of the partner companies of the Basque Ecodesign Center and which are going to participate in the supplier driver initiative.
BASQUE ECO DESIGN MEETING 2014
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C1 Room
SESSION 4. END-OF-LIFE AND INTEGRATED MANAGEMENT SYSTEMS: OPPORTUNITY FOR OR THREAT TO ECODESIGN? As part of the project implemented from the Basque Ecodesign Center, the roundtable is envisaged to be conducted in two blocks: - Should the company improve the end-of-life of its products? - Which role must Integrated Management Systems play in fostering product ecodesign? - Which role should the authorities play in improving the end-of-life of products? In the discussion panels, answers will be sought to some of these questions: - Should the company improve the end-of-life of its products? - Which role must Integrated Management Systems play in fostering product ecodesign? - Which role should the authorities play in improving the end-of-life of products? Objectives of the session: - Analyse the importance of the end-of-life of the products on the market. - See specific optimisation cases of the end-of-life of products and services. - Analyse the potential of the Integrated Management Systems to foster produce and service Ecodesign. - Present the work carried out by the Basque Ecodesign Center in Ideas Notebooks format: “Programmed Obsolescence: myth or reality?” and “Product Durability: A new factor for business competitiveness?” Aimed at: - Professionals dedicated to product end-of-life management (collection points, recycling, integrated management systems, etc) - Companies that are particularly concerned about the end-of-life of their products and which are affected by the end-of-life legislation (due to its important impact or as it provides them with an opportunity to stand out in the market). - Public authority in charge of product end-of-life management.
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BASQUE ECO DESIGN MEETING 2014
SESSION 5. MARKETING AND ECODESIGN: HOW TO ACCURATELY TRANSMIT ENVIRONMENTAL INFORMATION TO THE CONSUMER. MARKET INSTRUMENTS Two blocks are planned: one focused on the existing market instruments and their new aspects (future organisation and product European Environmental Footprint, Environmental Product Declaration, Advances in Carbon Footprint, Water Footprint, Ecolabelling and ISO 14006), and the other on highlighting initiatives on how to use these and other systems to reach the end user. Along with the talk-based approach, there will be two discussion panels: - Are the existing market instruments necessary or excessive? How could a system be really efficient to ensure accuracy regarding the environmental information of a product or service? Advantages and disadvantages of the existing systems. - Does accurate environmental information reach the customer? What is the importance of the customer type (B2B, B2C, B2G) when defining the best instrument? Successes and failures. Objectives of the session: - Establish the status of the development of market instruments to determine the product and services environmental behaviour. - Analyse the potential of those instruments so that they are validated by the end consumers (whether it is the general public - B2C, another company - B2B or the authorities - B2G). - Present the work carried out by the Basque Ecodesign Center in Ideas Notebooks format: “Green Washing: What is it? How to avoid it? and “Environmental Reputation: the Value of the Intangible in Brand Management”. Aimed at: - Companies interested in establishing which instruments exist, studying specific success cases and how to be able to applying it in their own businesses. - Environmental consultancy firms interested in environmental information instruments.
BASQUE ECO DESIGN MEETING 2014
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B3 Room
E Room
SESSION 6. ECODESIGN APPLIED TO THE MOBILITY SECTOR: ECO-INNOVATION APPLIED TO MEANS OF TRANSPORT Two blocks are planned here: one focused on identifying the trends of the different mobility sub-sectors (sea, rail, air and road), and the second which will showcase different success cases of Basque companies, with the possibility of involving a case of a benchmark company in the international arena. Apart from the talk-based approach, there will be two discussion panels on the rail and aeronautical sectors. Objectives of the session: - Present the importance that the mobility sector has in the road map of the European Commission towards a more sustainable Europe. - Present the new environmental competitiveness and monitoring sectoral reports developed for the rail and aeronautical sectors, along with the policies implemented with the maritime sector (based on the monitoring report submitted in 2013). - Showcase specific success cases of Basque companies that manufacture means of transport. Aimed at: - Manufacturers in the sectors in question. - Environmental consultancy firms interested in environmental information instruments.
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BASQUE ECO DESIGN MEETING 2014
SESSION 7. ECO-INNOVATION IN THE FOOD SECTOR: INTEGRATING SUSTAINABILITY IN THE VALUE CHAIN
C3 Room
This section will analyse, from the perspective of environmental sustainability, the food sector, one of the sectors considered to be a priority by the European Commission. The different talks will highlight the different aspects of the food industry and agriculture related to the LCA: from its strategic approach in the European arena as a means to mitigate environmental impacts, its application in the sector and its modelling in the agrifood systems, to its communication potential through environmental labelling tools. The session will end with a discussion panel where the main stakeholders of the value chain will discuss the role that they must assume when incorporating the environmental variable in their modus operandi, along with the ensuing advantages and disadvantages. Objectives of the session: - Identify precedents for the sustainability of the food and agriculture sectors. Report on the latest steps taken in Europe to introduce the forthcoming European Environmental Footprint in the food sector. - Provide sustainability strategies in the form of LCA-based approaches, methodologies and tools, which lead to better understanding of the factors that control the impact on farming practices. - Pinpoint current examples of the application the LCA methodology that are in line with future food consumption patterns and with measuring sustainability for food product systems. - Foster the exchange of experiences with respect to environmental decision taking in the food supply chain and agriculture. Aimed at: - Companies linked to the food sector (farmers, producers, packers, distributors, restaurant and catering professionals, etc.), interested in learning about the latest developments in applying environmental resources in the food sector. Panel held as part of the LIFE – AGROLCA manager project WITH THE CONTRIBUTION OF THE EUROPEAN COMMUNITY LIFE FINANCIAL INSTRUMENT
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A-4 Room
SESSION 8. HABIC SUSTAINABILITY MEETING - BASQUE HOSPITALITY, WOOD & DESIGN CLUSTER The session seeks to identify the opportunities that environmental innovation contributes to the home, office, wood and contracting sector. The main eco-innovation strategies at European level affecting the sector will also be identified and the actions by the sector to promote sustainability and the environment will be showcased. It will therefore consist of two blocks of work: - An initial block focused on the furnishings, equipment and contracting sector. - A second block focused on the timber sector. Both blocks will include a round table with all the stakeholders involved in the value chain of the home, office, wood and contracting sectors, in order to establish the interests, needs and opportunities of the company to address and harness the environmental situation in order to become more competitive and expand their internationalisation capacities. During the session, apart from the talks by specialists in the sector, there will be an exhibition of products and solutions from the Habic companies with environmental and sustainability recognition. Objectives of the session: - Identify the opportunities that environmental innovation contributes to the home, office, wood and contracting sector. - Showcase, disseminate and promote the actions by the section to highlight sustainability and the environment. - Spotlight examples of companies that have managed to stand out from the competition, save costs, penetrate new markets, innovate in products, etc., thanks to the implementation of environmental innovation strategies. Aimed at: - Companies from the home, office, wood and contracting sector. - Architects, interior designers, opinion leaders, public sector workers and design studios. - Professionals from the environmental sector. Table coordinated by HABIC - Basque Hospitality, Wood & Design Cluster. 16
BASQUE ECO DESIGN MEETING 2014
DOCUMENTATION TO BE HANDED OUT During the event, different support documents on the work showcased will be handed out. They will include: - Ecodesign made in Euskadi: 15 years of Ecodesign in the Basque Country. - Report on the 2013 activities of the Basque Ecodesign Center and 2014 four-monthly monitoring reports. - Company and Ecosystemic Services Guide (Basque Ecodesign Center) - Life Cycle Costing Guide (Basque Ecodesign Center). - Product Environmental Labelling Guide and new annex on Environmental Product Declarations. - Supply chain support documents: • Commitment to environmental drivers in the supply chain (environmental drivers in the supply chain model). • Corporate services and supplies procurement and contracting - Ideas Notebooks produced by the Basque Ecodesign Center: • PRODUCT SERVICE SYSTEM: What can it Contribute to my Business?. • COLLABORATIVE CONSUMPTION: Threat or Opportunity?. • GREEN WASHING: What is it? How to avoid it?. • ENVIRONMENTAL REPUTATION: the value of the intangible in brand management. • PROGRAMMED OBSOLESCENCE: Myth or reality? • PRODUCT DURABILITY: A new factor for business competitiveness?
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REGISTRATION The registration fees for attending the Basque Ecodesign Meeting 2014 are: - General Fee:
€90
- Reduced rate for companies belonging to the “Ecoefficiency in the Basque Company 2010-2014” programme:
€50
- Reduced rate for students: (limited numbers).
€20
Registration can be carried out through the website of public company Ihobe www.ihobe.net. The fee includes documentation, coffee breaks and lunch. All registrations will be pending until confirmation of payment of the registration fee has been received. Payment will be made through deposit in account Caja Laboral ES 34 3035 0012 76 0120086430. When making the deposit, indicate full name of the participant.
LANGUAGE The official language of the conference will be Spanish, but there will be simultaneous translation available in English and Basque* (in plenary).
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BASQUE ECO DESIGN MEETING 2014
Organizers:
With the cooperation of:
www.ingurumena.net www.basqueecodesigncenter.net
#BEM2014