HUNT– ING OFF TRACK A Guide to Designer, Street Wear and Original Fashion Shops
SHOPPING OFF THE BEATEN TRACK IN PRAGUE Even though still little behind cities like Berlin or London, Prague’s alternative shopping scene has grown remarkably in the past couple of years. If you stick to main shopping streets, you will, of course, bump only into global chain stores that make you feel you have not stepped out of your hometown. However, if you wander into the maze of back streets of Prague’s Old and New Town, you will be rewarded. Hidden from the bustle of main tourist areas, you will find many cool shops that will definitely catch your eye. The purpose of this handbook is to spare you the trouble of aimless walking and to direct you straight to cool shopping venues, we believe, you may like. The book features the best streetwear, sneakers, original fashion as well as design and gallery shops within Prague city centre and neighbouring districts. Have fun shopping!
Publisher Basmatee Školská 7, 110 00 Praha 1 +420 222 967 770 firstname.lastname@example.org www.basmatee.cz Design © 2011 Anymade Studio
#01 BASMATEE info
Hidden in one of back streets near Wenceslas Square, this little select shop will give you great shopping experience. Although small in size, Basmatee offers great selection of smart streetwear and sneakers from hard–to– find brands such as Sixpack, Clae, Onitsuka Tiger or Supreme Being. Also make sure you check the custom– made wallpaper designed by Welcometo graphic studio and Basmatee’s own collection of T-shirts available exclusively in the shop.
Školská 7, 110 00 Praha 1 www.basmatee.cz opening hours
mon – thu: 11am – 7pm fri: 11am – 6pm sat: 12am – 5pm
#02 BOTAS CONCEPT STORE info
If you are sneakerhead, put this shop on the top of your list! Botas has been producing sport footwear for more than sixty years but only in 2008 it ventured into the field of lifestyle and designer goods. The idea to redesign and upgrade a bit old-fashioned sneakers was born in heads of two art students. Originally a mere school project appealed to Botas owners so much, that they decided to put new sneakers in twelve different colorways into production. Botas 66 has them all! Every year botas 66 releases a new collection of classic, RUN and MID styles in varied colours.
Konviktská 1005/30 110 01 Praha 1, Staré město www.botas66.cz opening hours
open daily: 11am – 8pm
#03 CARTOON SHOP info
One of the pioneering stores on the Prague streetwear market. As its name may suggest, Cartoon stocks mainly the Carhartt premium– quality streetwear. Established more than 120 years ago in the USA as a workwear brand, Carhartt has developed into one of the leading streetwear labels in Europe. Apart from Carhartt apparel, Cartoon offers German street wear brand Iriedaily, WeSC headphones, Pointer footwear and Eastpak bagpacks.
Panská 5, 110 00 Praha 1 www.cartoon.cz address 02
Rybná 23, 110 00 Praha 1 www.cartoon.cz opening hours
mon – fri: 10am – 7pm sat – sun: 11am – 5pm
#04 DE–SIGN.CZ info
A gallery and shop in one place offers a great selection of Czech–made designer goods. Although the main focus of De–sign is hand decorated czech porcelain, the shop has lots more to offer, may it be designer jewellery, interior goods or graphic design. If this is not enough, you can also order a custommade piece or just drop by for a cup of freshly ground coffee or to see an exhibition.
Sládkova 7, 170 00 Praha 7 (entrance from Havanská street) www.de–sign.cz opening hours
mon – fri: 11am – 6pm wed: closed
photo: Tomáš Souček
#05 FLAMINGOPARK DESIGN BOUTIQUE info
If you believe that life is too short for ordinary, then welcome to the world of Flamingopark. Founded in 2007 as a first concept boutique of its kind, Flamingopark is today a recognized czech–australian lifestyle brand of fashion, accessories, home decor and gifts. The collections are distinctive and developed in cooperation with many designers from all over the world. This shop is a garden of joy and colours and it has always had a ‘best–kept secret’ feel to it.
Truhlářská 29, 110 00 Praha 1 (near Palladium Shopping Centre) www.flamingopark.cz opening hours
mon – sat: 11am – 7pm
#06 HARD DE CORE GALERIE info
Set in Prague city centre, Harddecore is a sales gallery and an experimental showroom displaying small independent brands and artists, both the emerging and the recognized ones. All goods displayed are either one of a kind or are produced in very limited editions. Besides that, Harddecore is also the main showroom of CHI–CHI fashion brand.
Senovážné nám. 10, 110 00 Praha 1 www.harddecore.cz opening hours
mon – sun: 11am – 7pm sat – sun: 11am – 5pm
#07 IKONIK. COOLTURE STORE info
Ikonik store boasts the best selection of limited Nike sneakers and wear in Prague. No doubt! If you like bright colours, you will also dig Urbanears headphones or you can pick retro glasses from Item. Last but not least, Ikonik also stocks Casio watches including the cult G–Shock model.
Ostrovní 25, 110 00 Praha www.ikonikstore.cz opening hours
mon – sun: 11am – 7pm
#08 JULIUS FASHION SHOP info
If you are looking for original fashion and accessories by both Czech and international designers, make sure you visit Julius Fashion Shop. Hidden in the maze of Prague’s New Town, the shop supports everything unique and unusual that deviates from mainstream production. Julius will be happy if you come and see what the shop has to offer.
Ostrovní 20, 110 00 Praha www.juliusfashion.com opening hours
mon – fri: 11am – 8pm sat: 11am – 6pm
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#09 KURÁŽ info
T–shirts, tops, pants, shorts, skirts, dresses, handbags and bags. Broaches, earrings, bracelets, headbands. Lightings, pillows, sitting bags, soaps. All produced in limeted series and with love by independent designers. You may look as you wish, but you’ll need a „kuráž“ to be different.
Benediktská 7, 110 00 Praha1 www.kuraz.cz opening hours
mon – sat: 11am – 8pm
#10 LOVEMUSIC info
This brand new shop on Prague’s alternative fashion scene is a must stop for anyone who is not afraid to express his or her opinion. LoveMusic entertains and provokes at the same time. The shop, as well as its own brand, is constantly expanding its selection of designer T–shirts, sweatshirts, belts, fashion jewellery, notebooks with variable cover, bags and clocks.
Lidická 35, 150 00 Praha 5 (near Nový Smíchov Shopping Centre) www.lovemusic.cz opening hours
mon – fri: 10am – 6.30pm sat: 12am – 6pm
#11 MERRYGORANDO info
Merrygorando Concept Store offers a variety of fresh and unique goods – may it be original eco–friendly furniture or designer lights. If this is too big to carry, you can always pick out a cool T–shirt, fashion accessories or a bag… and if you have kids, they will definitely enjoy the wide selection of hand–sewn toys. Merrygorando is not only a shop; it is also a lifestyle that should appeal to anyone who likes playing and dreaming.
Vojtěšská 12, 110 00 Praha 1 www.merrygorando.com opening hours
mon – fri: 12am – 8pm sat: 12am – 4pm
#12 MODERNISTA info
Modernista shop offers the best of Czech design in past 100 years. Interwar furniture designed by Jindřich Halabala, functionalist lamps, cubist pottery or posters by avantgarde graphic designers displayed in one place and harmony with Jiří Pelcl’s china, Rony Plesl’s glass, Maxim Velčovský’s humorous design objects and creative works by the new wave of Czech jewellery designers.
Celetná 12, 110 00 Praha 1 Staré město www.modernista.cz opening hours
mon – sun: 11am – 7pm
#13 PAPELOTE info
Papelote – the body and soul of paper. Papelote is a new Czech original stationary brand where paper is not a mere base for writing but a material full of flavour, fragrance, sound and colour. Papelote offers a wide range of original notebooks, sketchbooks, textile book covers, felt cases and much more – all made in the Czech Republic from environmentally friendly materials.
Vojtěšská 9, 110 00 Praha 1 www.papelote.cz opening hours
mon – fri: 11am – 6pm
#14 DOX BY QUBUS info
This gallery shop set inside DOX Centre for Contemporary Art represents the very best of Czech design and conceptual art. The simple and minimalist shop interior designed by Qubus studio perfectly corresponds to the character of the whole building and provides great displaying space. Apart from haute couture pieces designed by internationally recognized Czech artists, the shop also offers timeless Czech design objects whose roots often go back to decades ago.
Poupětova 1, 170 00 Praha 7 www.qubus.cz www.dox.cz opening hours
wed – fri: 11am – 7pm sat – mon: 10am – 6pm tue – closed
#15 QUBUS DENIM HEADS info
Unique line of Qubus Design Studio blends together with carefully selected collections of premium brands from Japan, Sweden or France. Main emphasis is placed on high quality, innovative approach and perfect fabrication. Denim in its purist form together with traditional Czech materials like glass and porcelain are presented under the name of Qubus/Denim Heads.
Rámová 3, 110 00 Praha 1 www.qubus.cz www.denimheads.cz opening hours
mon – sat: 11am – 7pm
#16 QUEENS THE STREETWISE STORE info
A must-stop place for all hip hop fans. Queens offers a great selection of wear, sneakers, accessories and graffiti gear from brands like Adidas, Crooks & Castles, New Balance, New Era, Molotow, Nike, The Hundreds, Turbokolor, Wrung and many others.
U Půjčovny 6, 110 00 Praha www.queens.cz opening hours
mon – fri: 10am – 8pm sat: 10am – 6pm sun: 12am – 6pm
#17 SKUNKFUNK info
Fight the grey! Funky store loaded with colourful and original pieces of wear and accessories from the infamous Spanish brand Skunfunk, recently supplemented with shoes from United Nude and lovely B&G jewellery. A compulsory shopping destination for everyone who has courage to fight the omnipresent grey.
Panská 5, 110 00 Praha 1 www.skunkfunk.cz opening hours
mon – fri: 10am – 8pm sat – sun: 11am – 6pm
#18 TRIBU info
Tribu opened in 2004 in the most beautiful, hidden location in the city, the Franciscan monks’ former chapel in the middle of the Franciscan Garden. The boutique is the centerpiece of this green oasis next to Wenceslas Square. Tribu’s apparel and jewellery line include dresses, pants, tops and accessories from a vibrant group of Czech as well as foreign designers.
Franciscan Garden / Pavillion 110 00 Praha 1 +420 777 654 389 www.tribu.cz opening hours
mon – fri: 11am – 8pm sat – sun: 1pm – 6pm
#19 FRESHLABELS.CZ info
Freshlabels is a pioneering czech online (and offline) store, cherrypicking the finest pieces from brands like Adidas Originals, WeSC, Onitsuka Tiger, Carhartt or Nike, combining it with a unique selection of insider labels such as Humör, Clae, Sixpack, Loreak Mendian, Kling, Nooka, Addict, Melissa, Happy Socks and many more. Always on the lookout for fresh stuff, Freshlabels offers a unique and broad selection of streetwear, street fashion, sneakers, shoes and accessories, together with friendly service and fast delivery.
online store address
www.freshlabels.cz offline store address
Zámecké náměstí 10, 41 501 Teplice opening hours
mon – fri: 12am – 6pm sat: 10am – 1pm
–TNUH FFO GNI KCART 2011