RESULTS – INTERVIEWS WITH COMPANIES BARRIERS Purchasers (public / private users) often only oriented on costs - the price of bed cloths often judged as too high Development of new products is time and cost intensive - not paid by customers Diffusion of demands from care providers to the textile producer is hindered by the department responsible for purchase and costs No awareness about ecological profiles of products. European producers
manufacture
in
a
highly
controlled
and
regulated
environment, however the advances in ecological profile cannot be reflected in the price of the product Barbora Široká
VÖTC, 12th of March, 2014