Bartender Magazine Summer 2011

Page 25

Two Southern Gentlemen. One Original Idea. a manager at a local liquor distributor and a native of Honey Island Swamp, Louisiana. “You make some nice Southern wine,” Scott told Jim. “Now let’s make some Southern spirit.” That got the ball rolling. Both fiercely proud of their Southern roots, they were committed to making a product that represented what the South was all about.

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othing is better on a hot, lazy summer day than sittin’ on the front porch, sippin’ a glass of sweet tea. Jim Irvin and Scott Newitt couldn’t agree more—as long as it’s sweet tea with a kick. Jim and Scott are the creators

“It doesn’t get more Southern than sweet tea,” said Scott. “As soon as we started talking about it, we knew this was a huge idea!” They also knew that it called for an equally inspired name. Scott recalled capturing fireflies in mason jars on hot summer evenings and always felt like they were magical creatures. The idea for Firefly Sweet Tea Vodka was born. Jim is in charge of what goes in the bottle. You’ll taste Jim’s commitment to handcrafted perfection in every sip. Scott,

“It doesn’t get more Southern than sweet tea.” of Firefly Sweet Tea Vodka, a Southern spirit that was so unique and tasty, it became an overnight sensation. Their passion for the South and all that makes it unique, and love for the business of making and selling wines and spirits are what brought Jim and Scott together in the first place. Jim moved to South Carolina’s Wadmalaw Island in 2000 and planted 2,700 muscadine grape vines to produce South Carolina wine. Jim was working every angle of the business—planting the vines, harvesting the grapes, even selling the wine, which is how he met Scott,

Please drink Firefly responsibly.

also known as “The Firefly Guy”, is responsible for sales and marketing. Neither one had any idea how overwhelming the response to Firefly Vodka would be. To keep up with the momentum they’ve created additional flavors, a ready-to-drink line, and another “original” – the first Skinny Tea Vodka. “It’s great to see folks from all over embracing this Southern spirit,” said Jim. “We couldn’t be more pleased with the reviews. Y’all keep drinking it and we’ll keep making it!” Firefly Distillery, Wadmalaw Island, S.C.

This Ain’t Your Grandma’s Sweet Tea ™


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