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Barco annual report 2016
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Experience, AuroMax®, etc., makes perfect sense. Barco offers innovative technology for the entire value chain. That makes us a game-changer. Does that count for China as well? Box office is booming there: in 2016, China debuted approximately 10,000 new cinema screens. That includes premium theaters as well as new, smaller cinemas. That’s a huge opportunity for us. Barco is unique in providing a (laser) projector for every screen size. So, cinema exhibitors combine our flagship laser with our laser phosphor solutions. In 2016, more than 50% of Barco’s cinema sales occurred in China and most of the laser phosphor units we sold were set up in China. Barco wants to enable bright outcomes. That is more than just bright images, is it? That’s true, clients want outcomes, not just specs. We want to help every entertainment client both deliver amazing experiences and earn more. Hence our growing emphasis on convenience, by providing modular projector platforms, ensuring easy maintenance, offering remote monitoring services, providing insights into the projector performance, etc. Our versatile FLEX venue and event projectors and our image processing solutions also match that commitment. Can we expect more of that in 2017? In 2016, our solutions for cinemas, venues, events and retail & advertising reached new heights to meet the need for bigger, better and brighter. That trend will continue, with more 4K, more light output and solid state projectors. Fusing that unique portfolio with convenience/services is sure to help us grow our business.
The Barco products gave us unlimited opportunities to really project a brand-new look for Drake and give the fans a different experience – moments they will remember for years to come. Steve Kidd Summer 16 Tour Director for Drake