05 Colour Colour palette
29
Primary palette
Secondary palette
Used consistently, our primary palette delivers strong brand recognition across all expressions and provides clear navigation through our products and services.
Yellow is used as an accent colour for the Activation Mark, infographics, backgrounds, charts and tables. Raspberry, turquoise and blackcurrant are used as an accent colour for text, backgrounds, holding shape, infographics, charts and tables. Yellow should never be used for text. These colours should always support the primary palette and should never be used as ‘hero’ colours.
The use of white space makes our material clear and straightforward. The single, consistent use of vibrant cyan builds familiarity. Purple is used to add brightness to text and graphics. Dark purple is our neutral colour. It is used for supporting type and body copy. Silver is used for supporting copy and black is used for single colour production.
White
Cyan
Purple
Yellow
Raspberry
CMYK: 0/0/0/0 RGB: 255/255/255 HEX: #ffffff
Pantone: Process Cyan CMYK: 100/0/0/0 RGB: 0/161/228 HEX: #059FDB
Pantone: 267 CMYK: 85/100/0/0 RGB: 82/35/160 HEX: #5224A0
Pantone: 7409 CMYK: 0/33/100/0 RGB: 233/179/25 HEX: #e9b319
Pantone: 215 CMYK: 6/100/26/24 RGB: 154/3/85 HEX: #9a0355
Dark purple
Silver
Black
Turquoise
Blackcurrant
Pantone: 2695 CMYK: 89/100/6/56 RGB: 63/25/98 HEX: #3F1962
Pantone: 877 CMYK: 51/41/40/05 RGB: 132/135/137 HEX: #848789
Pantone: Black CMYK: 40/40/20/100 RGB: 0/0/0 HEX: #000000
Pantone: 326 CMYK: 80/0/40/0 RGB: 111/180/170 HEX: #6fb4aa
Pantone: 255 CMYK: 55/95/5/25 RGB: 100/39/105 HEX: #642769