March 2016 Bar Business

Page 34

Call the Shots:

9 Tips For

By Seth Worby, CEO & Founder, Champ Internet Solutions

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s the owner of a bar or nightlife establishment, you know what it takes to keep every aspect of your business running smoothly: an investment of time, money, and staff each and every day. You put a lot into your daily operations on-site; you should ensure that your website accurately represents your business and meets customer needs in order to attract new customers— and keep regulars coming back. Start with these 9 easy tips for getting the most out of your bar or nightlife website:

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1. Begin with this mindset: My bar’s website is my most powerful communications platform. At your bar or nightclub, you’re able to interact with your customers when they walk through the doors, at the bar, and throughout the evening. But what if you could engage these same loyal customers (and attract new ones) before and after their night out? You can– if you create a modern, easy-to-use bar website and a carefully maintained social media presence. Your nightlife website, Facebook, Twitter, and Instagram will act as the digital storefront of your brand.

Bar Business Magazine March 2016 www.barbizmag.com


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