Behind The Bar: WSWA
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Three brands stood out at this year’s WSWA Convention & Exposition. BY Ashley Bray
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Bar Business Magazine
T
he 76th Annual Wine & Spirits Wholesalers of America (WSWA) Convention & Exposition took place March 31-April 3, 2019 at Grande Lakes in Orlando, Florida. The WSWA Convention & Exposition is the premier event where distributors seek out new and exciting beverage products, meet with existing partners, and look for services to enhance internal operations. In this month’s column, we’re going to highlight three brands that stood out. The London Essence Company The London Essence Company (londonessenceco.com), relaunched in 2016,
comes with almost 125 years of history. Originally founded in 1896 on the banks of the River Thames, it was famous for creating the highest grades of distilled essences for leading perfume houses of the era. They then became one of the first to apply this expertise to the creation of flavors for the food and drink industry. Today, London Essence is reviving these methods of distillation and using the distilled botanical essences in a line of finely crafted mixers now available in the U.S.: Classic London Tonic Water, Grapefruit & Rosemary Tonic Water, Bitter Orange & Elderflower Tonic Water, Perfectly Spiced Ginger Beer, Delicate Ginger Ale, and Soda Water.
June 2019 barbizmag.com
Photo: The London Essence Company.
The London Essence Company offers premium mixers using distilled essences.