Bar Business August 2019

Page 10

Behind The Bar: Mixers Spicy Margarita

Let’s talk

BY Ashley Bray


Bar Business Magazine

t seems like mixers are at the intersection of many current trends in the hospitality industry—wellness, the demand for high-quality ingredients, and mocktails and low-ABV cocktails. The quality of the selections has increased as well, and mixers made with natural ingredients that are low in sugar and calories are leading the pack. Meet the Mixers Twisted Alchemy. Recently rebranded from Industry Juice, Twisted Alchemy feels its new name better reflects its story and products. “Twisted Alchemy offers some magic to the experience in the

bar,” says Scott Holstein, CEO and Co-Founder of Twisted Alchemy together with his wife, Kim. “Alchemy is the intersection of art and science, and high level beverage crafting is just that—it’s the intersection of the mixologist’s creativity along with science.” Twisted Alchemy currently offers eight flavors of cold-pressed juices— lemon, orange, grapefruit, pineapple, watermelon, Persian lime, blood orange, and Key lime—all of which are available to direct ship anywhere in the U.S. within 48 hours. The company has also rolled out a garnish line, starting with fresh pineapple tops/leaves. Look for CBD products and

August 2019

Photo: Anna’s Kitchen.

Mixers are having a moment.



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