How To
How To: social media
Navigating Social Media Capitalize on your social media platforms.
I
n an age where social media reigns supreme for staying in contact with friends and family, popular platform giants like Twitter and Facebook are proving that it’s just as effective for business. Not only do these avenues provide companies with a way to retrieve valuable customer data—such as demographics, buying trends, etc.—they also provide a (mostly) free way to reach customers directly to build relationships
Pro Tip Download a free guide for the latest Facebook stats, content ideas, tips, and tricks to drive results and get more customers in your door: http://bit.ly/2tR6PIJ
24
Bar Business Magazine
and also market their offerings. If any of these concepts sound foreign to you, or if you’re having trouble engaging with your customers on social media, read on. “Bars know their community of fans and followers,” explains Caroline Baker, Content Marketing Manager of Main Street Hub, “and creating content that both represents their business and speaks to their interests is the best way to build their brand online and reach their loyal fans and potential customers.” Main Street Hub is a marketing company that helps local businesses build their brands from the bottom up. They assemble a team of writers, designers, and tech experts to take care of your social media, online reviews, and email marketing for you so that you can focus your time on other areas of your business. After all, you may be thinking about how taxing this all sounds for you after spending each
night interacting with patrons on-site— let alone online. Even if you insist on handling the grunt work or have already established a social media presence for your bar, it can be challenging to figure out what content you should actually be creating for your pages that would resonate with the masses. What should you be tweeting vs. posting on Facebook, and how often? What tone should you use? Baker shares a few tips on how to ensure your messaging effectively gets across to your customers—whether loyal or prospective. “Engaging with current and potential customers across your social media channels is the most important thing to consider when creating content and solidifying your brand,” says Baker. This means establishing a rapport with your customers and letting them know you’re listening—show that you appreciate their feedback and concerns. Respond to their questions, address and
August 2017 barbizmag.com
Photos: (left) Shutterstock/Beer5020; (right) ReviewTrackers.
By Andria Park