How To Q&A Raises ROI How much money can you make on trivia night? A: More than you think.
Photo: Shutterstock/Syda Productions.
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ave you noticed mid-week nights like Tuesday and Wednesday are slow at your bar? Are you looking for a way to get more people through the door and beef up food and drink sales? Trivia nights may be the answer. The popularity of trivia nights has grown, and many bars and restaurants have jumped on the trend and begun offering game nights of their own. So just how do you do it? Before you spend hours scouring the internet for questions and answers, think about partnering with a company that sets you up with everything you need to host a trivia night once a week or every night of the week. There are all types of trivia offerings to choose from, but they can be split into two basic camps: traditional trivia nights with a host and booklets where answers are written on pen and paper, or a digital offering where patrons play along with a
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By Ashley Bray game on bar televisions or on a tablet. Buzztime is a company that runs a nationally connected network of trivia and other games. The company has been around since the 1980s, but 2017 proves to be its biggest year yet as it roles out over a dozen new products, a new website, and a new user experience and interface. Players use Buzztime tablets to play a variety of games. Trivia games typically run anywhere from fifteen minutes to an hour, and Buzztime has experiences as short as five minutes. All the tablets in a location are networked together, and all participating venues are networked in the Buzztime server so that players can take part in live or preprogrammed entertainment. To get Buzztime, a bar just needs two TVs to dedicate to the gaming content as well as internet access. Buzztime handles the rest and provides the tablets along with the installation of a router, Wi-Fi access point, site PC that
controls the content on the screens, and charging rack for the tablets. The company will also train staff on the use of the system. Bars worried about theft of the tablets can rest easy. Buzztime experiences a less than 1% shrinkage rate annually, and due to the proprietary operating system, the tablets don’t work outside of the venue. The cost of the system varies depending on the number of tablets and the length of the subscription, but the company will
Pro Tip Want to estimate how much revenue your bar can earn from hosting a PubStumpers league? Check out their ROI calculator: http://bit.ly/2lYXetS.
April 2017
Bar Business Magazine
27