LONDON
OUR STORY Phase Eight was established by Patsy Seddon in London in 1979. Finding a gap in the market for fashionable clothing that was practical, affordable and sophisticated, she began designing her own pieces, and launched ‘Phase Eight’ in a small boutique in London. The name originated from a combination of P. Hayes, Patsy’s maiden name, and the address of our first shop, 8 Bellevue Road. Over the years we have maintained the same core principles developed by Patsy - an original, design-led brand offering a personal shopping experience to customers looking for a full wardrobe solution: beautiful and affordable casual, day, work and occasion wear. The brand’s strength is found in its originality; exclusive designs combined with beautiful fabrics and a strong heritage in print, with a design philosophy that transcends all ages. Our customer is 35-55, stylish and discerning, demanding premium, flattering designs for all occasions. The Phase Eight brand reflects her individuality: never a slave to fashion, she trusts the brand to help her translate contemporary trends to suit her style, but never at the expense of comfort and confidence. We are meticulous in creating clothing that fits, flatters and offers our customer exceptional quality in every piece. The boutique feel of our shops is mirrored by the experience of wearing our clothes; in producing smaller quantities, our range has a ‘limited edition’ feel which adds to its appeal for the modern woman who wants to stand out from the crowd. In the last 10 years, Phase Eight has grown significantly and now has over 450 stores and concessions globally.
P R O D U C T MI X
timeline
PERCENTAGE OF SALES
• Launch of department store concessions with House of Fraser and Debenhams.
• 148 stores and concessions in the UK and Ireland.
• Launch of www.phase-eight.com.
AC C/
SH
TRO
US
2010
2012
2013
2014
2015
• 231 stores and concessions. • Rapid expansion in the UK.
• 311 stores and concessions. • Launch in Germany and Switzerland. • Launch of Collection 8. • Launch of bridal collection.
• Launch in Sweden, UAE, Australia and Singapore. • Further stores in Germany and Switzerland.
• Further expansion across all international markets. • New launches in the Americas, SE Asia and the Nordic region. • Launch of beach collection.
• 500 + stores & concession globally. • Continued expansion into new & existing markets. • Global launch of Studio 8 brand.
O
ES
7%
ER
S 4 %
BLOUSES 7%
DRESSES 49%
R
EA ITW
10%
KN
12%
• 90 stores across the UK.
WE AR
• First Phase Eight boutique opens in London, UK.
SEY
2008
JER
2007
11%
2005
er
2004
ot h
1979
SOURCE: Phase Eight sales 2015 YTD
E X C E P TI O N A L D E P A R TME N T S T O R E P A R T N E R
d i s t i nc t i v e i n t e rna t i onal brand P O S ITI O N
Phase Eight is in the top 3 brands across major department stores worldwide, with exceptional sales densities.
high pricing
on trend fashion
contemporary MICHAEL MICHAEL KORS
Classic GERRY WEBER
LAUREN RALPH LAUREN
directional fashion
MAX MARA TADASHI SHOJI Adolfo DOMINGUEZ KAREN MILLEN TED BAKER
BETTY BARCLAY TALBOTS
Phase Eight is currently in the following countries (as of AW15): Australia • Belgium • Bahrain • Germany • Hong Kong • Ireland • Italy • Japan • Kuwait • Malaysia • Mexico • Netherlands • Norway Qatar • Saudi Arabia • Singapore • Sweden • Switzerland • UAE • UK • USA
Countries we are expanding in: Austria • Canada • Chile • Denmark • Finland • France • Indonesia New Zealand • Panama • Peru • Russia • South Korea • Spain • Turkey
CLUB MONACO BCBG
ANNE KLEIN
COAST
J CREW BANANA REPUBLIC
ANN TAYLOR
FASHION FORWARD
FASHION CONSERVATIVE ZARA GAP
classic value
low pricing
pr e ss
PRESS
i n t roduc i ng
SS16
Hazel Jacket
JENNIFER JUMPSUIT
LANA DRESS
Hazel dress
Available colours: Confetti, Praline
Available colours: Black, Navy
Available colours: Dusty Pink, Sky
Available colours: Confetti/Black
NIMA PRINT DRESS Available colours: Pale Pink/Black, Praline/Cream
WENDY DRESS
SYDNEY DRESS
PATIENCE DRESS
LYSSA DRESS
PETA DRESS
XOCHI DRESS
ARIEL DRESS
GWEN DRESS
Available colours: Navy/Ivory
Available colours: Navy/White
Available colours: Navy/Ivory
Available colours: Navy/White
Available colours: Navy/Cream
Available colours: Navy Multi
Available colours: Navy/Ivory
Available colours: Ivory Multi
Amy Jacket
PATIENCE Jacket
CARLA JACKET
Peta Jacket
OLGA KNIT JACKET
Available colours: Navy, Black, Cream, Sky
Available colours: Navy/Ivory
Available colours: White
Available colours: Cream
Available colours: Navy, Black
CLARISSA DRESS
NITA DRESS
JASMINE DRESS
KITT Y DRESS
NOREEN DRESS
KIM DRESS
EVA DRESS
MYRA DRESS
Available colours: Silver
Available colours: Sky
Available colours: Cream/Sky
Available colours: Ivory Multi
Available colours: Ivory
Available colours: Sky, Sage
Available colours: Pink Multi
Available colours: Dusty Pink
AGNES DRESS
MARGOT DRESS
SANDY DRESS
ALISON DRESS
STACEY DRESS
NICO DRESS
KLARA DRESS
BLAIR DRESS
Available colours: Dusty Pink
Available colours: Gold
Available colours: Mist, Ice
Available colours: Pale Pink
Available colours: Navy
Available colours: Scarlet
Available colours: Nude/Navy, Nude/Blackcurrant
Available colours: Scarlet, Sky
TRAVIS DRESS Available colours: Navy/Ivory
ROXANE DRESS Available colours: Cobalt, Black
AILSA JUMPSUIT Available colours: Navy/Ivory
COLlEEN JUMPSUIT
ROSIE DRESS
REINE KNIT
HAILEY DRES
JETTA TRENCH
Available colours: Navy, Black
Available colours: Denim/Ivory
Available colours: Navy, Silver
Available colours: Navy/Ivory
Available colours: Navy, Pale Pink, Stone
NIAMH TROUSER
URSULA CARDIgan
SYDNEY TOP
Available colours: Navy/Ivory, Silver/Ivory
Available colours: White, Black, Navy, Pale Pink
Available colours: Navy/White JOSS JEGGING Available colours: Navy, Black, Grey, Port, Stone, Washed Black
LARISSA DRESS
CARLY KNIT
JONI DRESS
CAMILE BLOUSE
CARLY KNIT
LEXY BLOUSE
JETTA TRENCH
SABINA KNIT
Available colours: Navy, Black
Available colours: Cobalt, Pale Pink, Foxglove, Pout, Black, Ivory
Available colours: Navy
Available colours: Stone/Ivory, Grey/Ivory
Available colours: Pale Pink, Foxglove, Pout, Black, Cobalt, Ivory
Available colours: Grey, Pale Pink
Available colours: Pale Pink, Navy, Stone
Available colours: Ivory, Cobalt, Navy, Black, Pale Pink
MIA TROUSER
JOSS JEGGING
MIA TROUSER
JOSS JEGGING
JOSS JEGGING
NIAMH TROUSER
Available colours: Stone, Silver, Cobalt, Black, Navy
Available colours: Navy, Black, Grey, Port, Stone, Washed Black
Available colours: Silver, Cobalt, Black, Navy, Stone
Available colours: Black, Navy, Grey, Port, Stone, Washed Black
Available colours: Washed Black, Black, Grey, Port, Stone, Navy
Available colours: Silver/Ivory, Navy/Ivory
Dell Dress
COLlEEN JUMPSUIT
ELI DRESS
HARLAN DRESS
Shayl a Top
CARLY KNIT
SILVIA JUMPER
VITA KNIT
Available colours: Grey
Available colours: Black, Navy
Available colours: Black/Pale Pink
Available colours: Black/Nude
Available colours: White, Cobalt, Dusty Pink
Available colours: Pout, Pale Pink, Foxglove, Black, Ivory, Cobalt
Available colours: Silver Marl, Pale Pink
Available colours: Navy, Black, Cobalt
Ursul a cardigan
JOSS JEGGING
JOSS JEGGING
JOSS JEGGING
JOSS JEGGING
Available colours: Black, Pale Pink, White, Navy
Available colours: Black, Washed Black, Grey, Port, Stone, Navy
Available colours: Black, Washed Black, Grey, Port, Stone, Navy
Available colours: Washed Black, Black, Grey, Port, Stone, Navy
Available colours: Washed Black, Black, Grey, Port, Stone, Navy
ELLIS BLOUSE
NOREEN BLOUSE
GLORIA BLOUSE
MAISIE BLOUSE
FRANCINE TOP
DEVON TOP
CLEO KNIT
OLIVE TOP
Available colours: Silver, White, Pale Pink, Pale Blue
Available colours: Ivory
Available colours: Ivory
Available colours: Ivory/Denim
Available colours: Silver/White
Available colours: Navy, Black, Silver
Available colours: Pale Blue
Available colours: Navy
JOSS JEGGING
JOSS JEGGING
JOSS JEGGING
JOSS JEGGING
JOSS JEGGING
JOSS JEGGING
JOSS JEGGING
JOSS JEGGING
Available colours: Washed Black, Black, Grey, Port, Stone, Navy
Available colours: Navy, Black, Washed Black, Grey, Port, Stone
Available colours: Navy, Black, Washed Black, Grey, Port, Stone
Available colours: Washed Black, Black, Grey, Port, Stone, Navy
Available colours: Washed Black, Black, Grey, Port, Stone, Navy
Available colours: Navy, Black, Washed Black, Grey, Port, Stone
Available colours: Washed Black, Black, Grey, Port, Stone, Navy
Available colours: Navy, Black, Washed Black, Grey, Port, Stone
N O TE S
con t ac t s BEN BARNETT
CHIEF EXECUTIVE OFFICER T: +44 (0) 20 7371 5656 ben.barnett@phase-eight.co.uk
LEE HARLOW
MANAGING DIRECTOR T: +44 (0) 20 7371 5656 lee.harlow@phase-eight.co.uk
Aileen Hanlon
Director of Wholesale T: +1 917 445 7832 aileen.hanlon@phase-eight.co.uk
ROSIE STRINGER
HEAD OF INTERNATIONAL DEVELOPMENT T: +44 (0) 20 7471 4410 rosie.stringer@phase-eight.co.uk
OLIVIA KOCH
International Development T: +44 (0) 20 7471 4420 olivia.koch@phase-eight.co.uk
LONDON www.phase-eight.com