Page 1

CHIC

BOOK FEBRUARY 2013


GO GRAPHIC

Tweed, lace, stripes and Ponte; the Go Graphic collection is reviving the classics and deconstructing the business suit by blending fabrics and patterns, one of the strongest trends right now. Say goodbye to fashion diktats when you look for the perfect pattern combination. The keyword here is: Dare!

OUR INSPIRATIONS

COLOURS

Black

GO

GR

AP

HI

C

Chalk

Fuschia

Kelly Green


PRINTS

KEY PIECES

TWEED BLAZER

STRIPED SWEATER WITH BOWS ON BACK

LACE-PRINTED BLOUSE

2-WAY STRETCH SKINNY PANT

OVERSIZED SWEATER WITH BOW ON BACK

PONTE SKIRT IC

PH

GO

A GR


FLORAL SPIRIT

The Floral Spirit collection exploits floral themes of painterly nuances displaying the many shades of blue. Whether used in the background or in a pattern, blue and royal blue are now treated as an essential colour. Blue is the new black.

OUR INSPIRATIONS

COLOURS

Black

FL

OR

AL

SP

IR

IT

Chalk

Blue

Dark Royal


PRINTS

KEY PIECES

MODERN CREPE BLAZER

POINTELLE PATTERN SWEATER

FLORAL PRINT BLOUSE

FLORAL PRINT DRESS

FLORAL PRINT BLOUSE WITH COLLAR

JEGGING IT

IR

A

OR

FL

P LS


BE CHIC AND MIX FABRICS AND PATTERNS If the mere thought of mixing stripes with polka dots scares you, have no fear. Here are some very simple tips that you can share with your customers to coordinate many fabrics and patterns and avoid making any fashion faux-pas: 1.

Choose patterns that are bold or very defined instead of small discreet patterns because they will show that your combination was deliberate.

2.

Make sure that there is at least one colour creating a common thread between the different patterns. Don’t forget, this colour should match with the rest of the outfit (offwhite does not like pure white!).

3.

If you are still not convinced, create a simple combination by choosing different pieces with the same pattern but of different sizes.

Tweed, stripes and polka dots - why not? Besides mixing patterns, creating an outfit with mixed fabrics can be difficult. In this case, black and chalk link the different patterns. The dress can also be replaced by a floral or lace print top worn with a skinny pant.

AN FA D BR PA IC TT S ER NS


BE CHIC AND MIX FABRICS AND PATTERNS

Stripes are a multifunctional pattern It can be worn with polka dots and with almost every other pattern. It is therefore the best choice for beginners. Plus, combining many types of stripes also works really well!

S

S IC RN BR TE FA PAT D AN


PATTERNS AND SILHOUETTES The patterns’ trend is still very important this season. When well combined, they can also act as an illusion (trompe l’oeil) and create a diversion to attract attention where you want it. Simply wear your piece on the part of your body that you would like to emphasize, like the top of your body for the triangle silhouette or on your hips and legs for the inverted triangle silhouette. Trick of the trade to guide your choices: a pattern on a dark background is slimming and fine stripes do not create a wider effect!

The stripes in the skirt shape the hips and thighs, making it a great choice for the inverted triangle and rectangle silhouettes. Add patterns and texture with a lace top.

PA SI TTER LH N OU S ET AN TE D S


PATTERNS AND SILHOUETTES

The patterns and colour on the upper body have a widening effect, making it a perfect choice for the triangle silhouette. Do not hesitate to make different combinations!

D ANES S T N T ER E TT OU PA ILH S


WINTER’S MUST: THE JEGGING ! In February, JACOB is introducing its version of the jegging: very stretchy jeans that resemble the legging because they are skin-tight and have an elastic band that replaces the zipper on traditional jeans. It is therefore out of the question that it be worn with short blouses and sweaters! Instead, choose a casual and styled look with long and loose-fitting tops. As for footwear, we love that they slip easily into boots. However, they also look chic with ballerina flats and high heels.

Did you know? Our jeggings are made of 6% elastane, a fibre that allows the fabric to stretch. The standard market rate for stretchy jeans is 3-4%.

OTHER COLOUR :

TH

EJ

EG

GI

NG


GO GRAPHIC COLLECTION

KEYLOOKS KEY LOOKS


FLORAL SPIRIT COLLECTION

KEYLOOKS KEY LOOKS


SNEAK PEEK MARCH 2013 GROUP 3.1 LA VIE EN ROSE

GROUP 3.1 HERITAGE

GROUP 3.1 JERSEY BY JACOB

In stores March 3rd

In stores March 3rd

In stores March 3rd

JACOB - February 2013 Chic Book EN  

JACOB - February 2013 Chic Book EN