Creating a website - a step by step guide. So you’re thinking of building a website to promote your store? But where do you begin and how can you be sure you’re making the right choices? Here at Insight we asked an industry expert to guide us through the key stages and considerations for a typical schoolwear retailer. Good websites don’t just sell products they help to build relationships, says Vernon Thorpe of Viarti Design, a specialist in digital marketing. ‘This means that they require careful planning and an investment in time as well as money’. Get it right, Vernon explains, and the benefits can be transformative; but misrepresent or over complicate and you can end up frustrating customers with promises that can’t be kept. The key is to keep it simple wherever possible says Vernon. ‘You don’t have to reinvent the wheel to create a clean, stand-out website’. What’s most important is to commit to delivering it well, even if that means limiting the scope of your offer until you are ready to expand.’ 4
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