Sportswear Special Tina Lindley
Tina Lindley, Orion & Beau Brummel Brand Manager
Insight speaks to Tina Lindley, Brand Manager at Banner, about the importance of quality sportswear. Over recent years, school sportswear has undergone something of a revolution in manufacture and design. New fabrics, modern colourways and multi-functional garments have transformed the old image of unflattering and inappropriate kit which made PE and Games so unpopular to many students. But as the options increase it’s vital that schools and suppliers get the balance right between fashion and function. Tina Lindley, Brand Manager of Orion and Beau Brummel, explains, ‘We aim to design sportswear which boosts confidence and that young people truly want to wear, but it must also perform well, be durable and retain a collective identity that’s vital for pride and belonging.’ Indeed, these intangible benefits are just as important for the sports fields as
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they are for classrooms, adds Tina. ‘Whenever I’m asked why our brands matters, the cry of the three musketeer’s rings in my ears! Quality sportswear creates an all for one and a one for all spirit, allowing everyone to feel part of the team, whether they’re participating or cheering their friends from the side lines. It’s no
