WEALTH MANAGEMENT & PRIVATE BANKING 18 BMO add Premium level one-to-one relationship advisor for investors using adviceDirect platform (Canada) BMO InvestorLine has introduced a new offering, adviceDirect Premium, for clients with $500,000 or more in investable assets to be paired with a dedicated adviceDirect Advisor and have access to a wide range of BMO resources and Wealth planning solutions advisors to develop comprehensive wealth plans. The new offering is designed for clients who prefer to invest online and are also seeking advice via a one-to-one relationship to support with more sophisticated financial needs. "The demand for digital advice has increased significantly in recent years and the momentum continues to build. This is a great opportunity for innovation by building on our extensive experience with digital investing solutions and personalized advice to create new value networks for Canadian investors," said Silvio Stroescu, Head, InvestorLine, BMO Financial Group. "adviceDirect Premium is a hybrid solution which combines the best of human advice and technology to meet our clients' needs across the wealth management spectrum." With the new account, clients will receive: • Dedicated hybrid advice: A one-to-one relationship with an adviceDirect Advisor will help clients stay on track with their goals and complement recommendations received digitally through MyAdvice. • Access to Wealth planning: BMO Wealth planning professionals are accredited wealth planners and are available to help clients develop a holistic plan that complements their investments and is tailored to their unique needs and goals. • Exclusive resources: Clients will have access to exclusive research and investing articles from BMO Capital Markets, Morningstar and MarketGrader.
Lloyds Bank position their mass affluent investing service on the insight that many people have saved money during lockdowns and will be keep to better plan for the future (UK) This new Lloyds Bank ad focuses on their Schroders Personal Wealth brand, which was established in 2019 as a joint venture with Schroders, catering to mass-affluent audience for people with £100,000 in investible assets. The ad copy refers to the face that “The last twelve months have been challenging to say the least” continuing based on the fact many people who have kept their jobs during the year have actually “managed to put some money aside” and of course are now primed to think “how better you can plan for the future”. BankBulb note: In the 2020 Lloyds Banking Group annual report the bank highlights its ambition for Schroders Personal Wealth to become a top three UK financial planning business by 2025. One key factor for achieving this is by better integrating the Schroders Personal Wealth offering across the bank's Retail branch network. This ad reflects that ambition.
Print ad in The Sunday Times