BUSINESS STUDIES AND MARKETING BSc [Hons] COURSE FACTS UCAS course code: NN1M BSc/BSMkt Length: 3 years ENTRY REQUIREMENTS:
GCSE: Maths grade C/4 required. Typical offer is based on a minimum 112 tariff points from a Level 3 qualification* e.g.: • A Levels • BTEC National/Extended Diploma and Cambridge Technical Extended Diploma: DMM • International Baccalaureate Diploma • Access: Pass • City & Guilds Advanced Technical/Extended Diploma: considered on a case by case basis • Welsh Baccalaureate is accepted. International school leaving qualifications and college diplomas are accepted, subject to minimum English Language requirements): www.bangor.ac.uk/intreqs We also welcome applications from mature applicants. *For full details go to our website and for a full list of accepted Level 3 qualifications, go to www.ucas.com
WHAT IS THIS COURSE ABOUT? Marketing has been defined as an organisational function and a set of processes for creating, communicating and delivering value to customers, and managing customer relationships in ways that benefit the organisation and its stakeholders. For too long, marketing was interpreted simply as a means to sell whatever an organisation produced. As competition has increased, companies have begun to recognise the importance of marketing as part of a fully integrated strategy that aims to identify, anticipate and satisfy customer needs. This degree will focus on this shift in attitudes and the implications it has on the application of management principles and practices in various types of organisations. Your studies will combine modules in marketing with a more general programme of study across a range of business and management disciplines.
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WANT TO KNOW MORE? Admissions Administrator Business Tel: 01248 382085 INTERNATIONAL EXPERIENCE E-mail: business@bangor.ac.uk Page 234 www.bangor.ac.uk/business
WHY CHOOSE BANGOR? • We employ specialists across a broad range of business subjects. • All single honours students taking degrees within Business at Bangor will follow the same modules in Year 1, so you may change to another Business degree anytime up to the start of Year 2. • Our students take part in national competitions such as the IBM Business Challenge. • A Careers and Employability Fair is held every year and provides an opportunity for students to meet recruiters and learn more about post-graduation employment options. • We arrange a varied programme of guest lectures. Recent speakers have included the Chief Executive of the Scottish Premier League, the Chief Operating Officer of No. 10 & 11 Downing Street, and the Head of IT Security at HSBC.
• Our staff are active researchers in their subject areas and we enjoy an international reputation. • We have excellent computing facilities and you will have the chance to develop your skills in data analysis and report preparation. • Bangor offers an attractive range of postgraduate degrees in business and finance subjects. WHAT WILL I STUDY? Year 1 All our Single Honours degree courses provide a broad base across all of the disciplines studied in the School – Accounting, Banking, Economics, Finance, Management and Marketing – together with a more in-depth study of the programme’s core topics. They also provide a comprehensive introduction to the analytical skills that are required in each of the School’s subject areas. In Years 2 and 3, you will progressively specialise in your course’s core field of study. You will take modules such as Marketing Research; Marketing Communication; Consumer Behaviour; Operations Strategy; International Business; Marketing of Services; Human Resource Management and Enterpreneurship, Capital and the Firm. However, you will retain the opportunity to select optional modules either within your main discipline or in alternative subject areas. Many of our subjects can also be studied in combination with a subject from another academic school to form a Joint Honours degree course. Please refer to our website for upto-date module information.
HOW WILL I LEARN? You will spend up to 15 hours per week in lectures, seminars and tutorials. There is a mixture of continuous assessment and written examinations. You will complete assignments such as collecting and analysing information from commercial databases or the internet, preparing business case studies, writing essays and completing problem-solving exercises. CAREER PROSPECTS Our Business Studies programmes are carefully crafted to provide a holistic range of both soft and hard employability skills that should enhance our graduates career prospects. Business Study students can enter a wide range of different types of jobs, roles and industries. Our graduates have gone on to set-up successful start-ups, work in key roles in industry and even become internationally published scholars.
Marketing at Bangor University is ranked in the UK’s top 30. (Guardian University Guide subject league tables, 2019) 167
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