KOENIG&COMPANY
R E A L E STAT E M A R K E T I N G A DV I SO R S
Koenig & Company, LLC, is a real estate marketing firm dedicated to helping sophisticated real estate developers and their capital partners earn the highest possible returns by building the marketing into their projects rather than adding it on. Clients are encouraged to challenge the status quo, look critically at the competitive set, and work to create the next great place, not replicate the last one. Advisory services may include: 1) Naming and branding; 2) Strategic visioning of communities, amenities, and housing products that will have the highest buyer appeal and absorption velocity; 3) Selection or evaluation of marketing agencies , freelance creative talent or senior marketing staff; 4) Ongoing marketing direction. Principal Barbara Koenig specializes in master-‐planned communities, mixed-‐use projects, age-‐qualified communities, new urbanism, and second-‐home communities. She spent 25 years as an advertising agency executive, including 10 years as Southeast president of TenUnited, then one of the country’s largest independent agencies. She led the firm’s Orlando-‐based Real Estate Marketing Group, serving clients that included Disney (Town of Celebration, Buena Vista Land Company, Disney Vacation Club), Pritzker Realty Group (Baldwin Park), Castle & Cooke (Keene’s Pointe and Oakland Park), The Parc Group (Town of Nocatee), ICI Homes (Lighthouse Key, Amelia National, Plantation Bay), and multiple condo and multi-‐family projects for Taylor Woodrow Tower Division and Zom Properties. Since 2007, Barbara’s consulting assignments have taken her from the Rocky Mountains to Eastern Europe, working for landowners, private equity funds, development firms and national home builders. She has extensive market experience in Florida, Texas and Colorado, but is a student of best practices wherever she travels. Over the past 30 years, clients have entrusted her with branding and marketing more then $25 billion worth of assets, comprised of 65,000 residential and resort units and 15 million square feet of commercial space. Some client projects have become famous. Many have won major industry awards. All have benefitted from a customer-‐centric, bottom-‐line approach to marketing.
Barbara is a long-‐time member of the Urban Land Institute and the National Association of Home Builders, and has served as an executive board member for organizations such as the Orlando Convention and Visitors Bureau, Greater Orlando Chamber of Commerce and Leadership Florida. She resides in Austin, Texas and enjoys travel anywhere off the beaten path, particularly if it involves a sailboat. 2800 Waymaker Way #17 Austin, TX 78746 512-‐571-‐8200 KoenigandCompany.com