Transforming Spaces: The Impact of Nick Powell's 360 Degree & Still Photography on Care Homes Marketing

In this issue of Healthcare Matters, we are pleased to feature Nick Powell Photography as our Commercial Photography for Care Homes Company of the Month.

Professional photography for care homes is a valuable tool for capturing the essence of a facility, its residents, and the care provided. It can also be a fantastic tool to be used for marketing, documentation, and creating a welcoming atmosphere.

Nick Powell Photography has been providing photography services for care homes for over five years, and has worked with some of the largest care homes in the UK. Specialising in Bespoke 360° Virtual Walkthroughs, Still Photography, Drone Photography, Staff Headshots, and 4K Video, Nick’s services will enhance your marketing and brand presence.

“Bespoke 360° virtual tours are a real sellingpoint and offer huge marketing benefits. My Still Photography services include capturing interiors and external images, and I have recently started offering video services as well, to create content for clients’ websites and social media.

Over the past seven years, I’ve specialised in care home photography, gaining deep insight into their operations. This expertise allows me to conduct shoots smoothly, minimising disruptions to residents and staff. Most of my work is with marketing teams, making my role essentially one of digital marketing content creation for care homes,” said Nick.

With nearly everyone starting their care home search online, high-quality professional photos and 360° virtual tours are crucial for making your care home stand out in a crowded market.

“360° photography is one of the most powerful marketing tools that care homes can use to increase bookings. Being able to virtually take a look around a home on their website or Google Business profile means that when they visit the home in person, they are pretty much sold already. This saves time for care home staff, and the families themselves who may be travelling hours to view somewhere,” added Nick.

What’s more, Nick has now improved his services and has recently started offering video work for care homes, but on a more personal level. “These videos include interviews with the care home staff mixed with small cut away clips of the home, to give potential residents and their families a chance to meet the staff and get an idea of how the care home works,” said Nick.

Choosing the right photographer can be difficult. Whether you’re looking for someone with passion, understanding, an eye for capturing images that sell, or for someone who you know you can collaborate with and trust, Nick Powell Photography ticks all these boxes.

In closing Nick added, “In the future, I plan to keep working with as many care groups as possible! I absolutely LOVE what I do as I can see first-hand the benefit of my work. Most care homes I work with see an increase in enquiries and positive feedback immediately, and that makes me feel great!”

For more information, please see below: T 01903 905212info@nickpowellphotography.com https://nickpowellphotography.com/care-home-photography