BRAND BOOK
Crank up the style. turn up the attitude. We crank up the music, but dance to the beat of our own drum. We start trends, but never let them limit our style. We live in the moment, but have no trouble defining tomorrow. We are Denizen. For us, there is no pattern too tame, no color too bold, no texture too outrageous. Think soundwaves made visual, animal patterns gone metallic, florals that have been supersized and you’ve got the start for a dynamic collection of home fashions that’s always edgy, always unexpected, always authentic.
let’s shake this place up.
we dance
to the beat
t
of our
own drum.
NO PATTERN
to TAME
NO COLOR
TOO BOLD.
LET SOMEONE
ELSE FOLLOW
RULES
AND TRENDS.
CITIZEN DENIZEN DNA She’s a trendsetter, not a follower. She’s more focused on what’s next than what’s now. She’s a denizen of generation fast forward and she’s here to play. She’s a curator of culture, picking the best of what she sees on the street and in her Tumblr feed to inspire her aesthetic. She loves variety, celebrates pattern and pursues originality.
M.O. Living in a studio, watching “Girls”, shopping sample sales, mixing retro and modern on her playlists and in her closet, making bold first impressions.
VI & SIO VI N BE
PL AY
PA US E
=
re wi nd
rh yt h m
hu es
brand elements
lo us go ag e
SAFE AREA The minimum required clear space for Denizen logo is the width of the letter D. Art but no copy is allowed within the safe area. Patterns and images should not make the logo illegible.
PATTERN ON SOLID COLOR
MIX OF DIFFERENT PATTERNS
AC ID
RA IN
MA UV ET TE
Color uses are integral elements in the Denizen brand. Consumers recognize brands by specific colors. Logo colors must remain the same, and combined with an accent color in a way that doesn’t distract.
IN DI GO WA SH
CO CORE LO RS
COLOR USAGE
PMS 2592 C C:50 M:90 Y:0 K:0 R:159 G:38 B:181 HEX:9F26B5
ACID RAIN
MAUVETTE
INDIGO WASH
PMS 300 C C:100 M:62 Y:7 K:0 R:0 G:192 B:185 HEX:005CB9
PMS 320 C C:100 M:11 Y:38 K:0 R:0 G:153 B:168 HEX:0099A8
PE TY
DOSIS ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789!@#$%^&*()-+ molot ABCDEFGHIJKLMNOPQRSTUVWXYZ 0123456789!@#$%&*()-+
RE SP TAI AC L E
PA CK AG
IN
G
And we’ll never be royals, It don’t run in our blood That kind of lux just ain’t for us, we crave a different kind of buzz, let me be your ruler
You can call me queen bee And baby I’ll rule, I’ll rule, I’ll rule, I’ll rule Let me live that fantasy
—Lorde, “Royals”
261 5th Ave., NYC 10016 T. 212 252 0802 | WWW.DIVATEX.COM