52 Hotels 2020: Beyond Segmentation
Hotels 2020: Beyond Segmentation 53
12. Survey Analysis What is your primary job function? The survey was conducted in August 2010 and promoted to Fast Future’s global network and via a number of hotel industry discussion forums on the social networks.
Region The largest group of respondents came from Europe (50%), followed by North America (18%) and Asia (13%). A total of 610 responses were received.
A total of 610 responses were received 60% Customer service, Support Advertising Operations Information systems , IT Human Resources Finance Creative, Deisgn Merchandising, Sales R&D, Research Education Administrative work Business development Other Consultancy Executive Management
50%
50% 40% 30%
18%
20% 10%
13% 8% 3%
3%
Australasia
Central and Latin America
5%
0% Africa
0.00%
5.00%
10.00%
15.00%
20.00%
Asia
25.00%
Age Cohort Most age cohorts were well represented in the survey. 74% fall within the 36 to 55 range, whilst the 46-55 range is the largest group with 30% of the total.
Europe
MIddle East
Industry Split Of those that answered, 42% work in the travel industry and 58% work in other sectors. A total of 610 responses were received.
A total of 610 responses were received.
4.75% 0.33%
1.80%
3.28%
Under 18
46 - 55
Yes 42%
15.90% 18.69% 25.41% 29.84%
18 - 25
56 - 65
26 -35
66 - 75
36 - 45
76+
58%
No
North America