Florence Fancy founder and mother of two Nancy McCormick Vella
When one enters the enchanting world of Florence Fancy, housed on top of a charming brownstone on Manhattan’s Upper East Side, one is immediately struck by its total dedication to the art of dressing children beautifully. The company was founded by entrepreneur and mother of two Nancy McCormick Vella, as the fashion source for discerning customers who want their children to look and feel, stylish and distinctive. According to Vella, children’s clothing is a form of creative expression for those who select it. Parents’ perceptions of their child’s personality are reflected in what they choose for their youngsters’ wardrobe. “Little princesses will adore our feminine dresses that are elegant, graceful, and made of ethereal fabrics. Your roughand-tumble little fellow, who loves to bring the sandbox home with him, will love our sturdy, no-nonsense play clothes that will reflect his lifestyle and withstand multiple trips to the laundry,” shared the exclusively-chic boutique. With clothing for all occasions, special or casual, The Florence Fancy Collection features pieces that function as multi-purpose. The fabrics, often specially made for individual garments, are durable and easy to wear. Patterns are bright, colorful and fun— the three main ingredients that make children love the clothes they wear. Vella travels frequently to all the fashion capitals of Europe in her quest to bring back items not read-
ily available in the United States. Exclusive brands run the style gamut from classic to whimsical, vintage to formal to contemporary. The clothing exemplifies the high standards of European craftsmanship and grace. “We operate more like personal stylists,” Vella explains of the Parisian atelier-like service she offers. “We style and pair pieces to make a complete outfit or wardrobe for the season. “And it does not stop there. “If someone has a birthday party that they have yet to purchase a gift for, they can call us up the day of and we do our best to personally deliver the item,” she says. Hand-delivered, fashion on your doorstep— what could be better than that?
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