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SPRING/SUMMER 2018


CONTENTS BABYBJÖRN

4

Our Story

BABY CARRIERS

8 10 12 14 16 18

Baby Carrier Mini  NEW Baby Carrier One   NEW VERSION Baby Carrier Miracle Baby Carrier Original Baby Carrier Quick Guide Baby Carrier Accessories

BABY BOUNCERS

22 24 28

Bouncer Bliss    NEW COLORS Bouncer Balance Soft Bouncer Accessories

SLEEP

32 34

Travel Crib Light Cradle

KITCHEN

38 40 42 44 46 48

High Chair Booster Seat Soft Bib Long Sleeve Bib Feeding Sets Cup, Fork & Spoon

BATHROOM

52 54

Smart Potty & Potty Chair Toilet Training Seat & Step Stool

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OUR STORY

BabyBjรถrn is a Swedish family-owned business started in 1961 by Bjรถrn and Lillemor Jakobson. You will find that our products embody the family values that are central to the brand: Safety, Quality, Style, Passion, Caring and Swedish Roots. Almost 60 years since we designed our first baby bouncer, our purpose is still to develop and distribute safe and well-designed products to make everyday life for parents and babies easier and even more fun!


BABY CARRIERS Inspired by groundbreaking research on the importance of close physical contact between newborn babies and their parents, we created the very first baby carrier called Hjärtenära (Close to Heart) in 1973. For over 45 years, we have worked with countless doctors and medical experts to create the safest, highest quality baby carriers possible so that parents can carry their babies “close to heart” while retaining the freedom to use their hands. From our family to yours, baby carriers from BABYBJÖRN are made from toxin-free, child friendly materials and are soft against your baby’s skin.


Baby Carrier Mini

 NEW

Baby Carrier Mini is a small and easy-to-use baby carrier that best suits newborn babies, with their great need for closeness. You can quickly get it on and off unaided, and it’s easy for you to open up the entire front section to lift out your sleeping baby. Supersoft and flexible fabrics make the baby carrier snug and cozy for your newborn. • Perfect for newborn babies • Small and lightweight • Unique fabrics specifically developed for our baby carriers • Supersoft and gently hugs your baby’s body • 2 front carrying options • Fully adjustable seat and head support

• Free from harmful substances and approved in accordance with Oeko-Tex Standard 100, Class 1 for baby products • For newborns to up to approx. the age of 12 months. Min. 7 lbs/21 in (3.2 kg/53 cm). Max. 24 lbs/30 in (11 kg/76 cm). • Machine washable

• Easy-on and off for parents

What is the difference between Baby Carrier Mini and Baby Carrier Original (p.14-15)? • Wider seat area • Bowl-shaped seat hug child better • More flexible fabrics for softer cradling of child • Higher head support for greater protection & neck support • Two new unique ultra-soft & breathable baby carrier fabrics: 3D Mesh & 3D Jersey

COTTON Black 021056US/CA

COTTON Vintage indigo 021074US (CA)

COTTON Dusty pink 021014US/CA

3D JERSEY Dark grey 021084US/CA

3D JERSEY Light grey 021072US/CA

3D MESH Anthracite 021013US/CA

3D MESH Greige 021002US/CA

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Baby Carrier One

  NEW VERSION

Baby Carrier One and One Air is the most adaptable ergonomic babywearing choice that grows with children from newborns through two years without needing additional size inserts. The safe structure of the carrier ensures children are fully supported and parents have a comfortable hands-free carrying experience. Baby Carrier One Air features airy and light mesh fabric. • Soft 100% cotton or breathable 3D mesh • 4 front and back carrying positions • Fully adjustable seat and head support • Ergonomic leg position • Padded shoulder straps for superior carrying and pressure-relieving waist belt • Built-in infant insert

• International Hip Dysplasia Institute certified • Free from harmful substances and approved in accordance with Oeko-Tex Standard 100, Class 1 for baby products • For newborns to up to approx. the age of 3. Min. 8 lbs/21 in (3.5 kg/53 cm). Max. 33 lbs/39 in (15 kg/100 cm). • Machine washable

COTTON Black 098023US/CA

COTTON Denim grey/ Dark grey 098094US/CA

COTTON Grey/Powder pink 098072US/CA

COTTON Classic denim/ Midnight blue 098051US/CA

AIR: 3D MESH Black 098025US/CA

AIR: 3D MESH Silver 098004US/CA

AIR: 3D MESH Navy blue 098008US/CA

AIR: 3D MESH Greige 098002US/CA

AIR: 3D MESH Vintage rose 098005US/CA

  NEW COLOR

  NEW COLOR

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Baby Carrier Miracle The ergonomic design of the Baby Carrier Miracle has full back and waist support for parents and a safe structure for newborns to experience the close contact of babywearing. The simple design is safe from birth through about 12 months of age, while the compact construction makes it easy for parents to bring on the go. • Soft 100% cotton • 2 front carrying options • Fully adjustable seat and head support • Easy-on and off for parents • Comfortable lower back and lumbar support

• Free from harmful substances and approved in accordance with Oeko-Tex Standard 100, Class 1 for baby products • For newborns to up to approx. the age of 15 months. Min. 8 lbs/21 in (3.5 kg/53 cm). Max. 26 lbs/33 in (12 kg/84 cm). • Machine washable

COTTON Black/Silver 96056US/CA

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Baby Carrier Original The compact design of the Baby Carrier Original provides parents with a simple babywearing option that’s easy to bring on the go. The sturdy structure of the carrier is safe from birth to about 12 months of age and allows parents to connect with their children in those first precious months. • Soft 100% cotton • 2 front carrying options • Fully adjustable seat and head support • Easy-on and off for parents

• Free from harmful substances and approved in accordance with Oeko-Tex Standard 100, Class 1 for baby products • For newborns to up to approx. the age of 12 months. Min. 8 lbs/21 in (3.5 kg/53 cm). Max. 24 lbs/30 in (11 kg/76 cm). • Machine washable

COTTON Black 23056US/CA

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Baby Carrier Quick Guide Product

Baby Carrier Mini

Weight range

7 – 24 lbs

Baby length

21 – 30 in

Age

0 – 12 months

Fabric Oeko-Tex®*

Cotton 3D Mesh 3D Jersey

Color options

Machine wash (40° C)

Outwards & Inwards facing

Back carrying

Adjustable head support

Wide leg position

Waist belt

x

x

COTTON • Black • Vintage indigo • Dusty pink 3D JERSEY • Dark Grey • Light Grey 3D MESH • Greige • Anthracite

Baby Carrier One / One Air

8 – 33 lbs

21 – 39 in

0 – 3 years

Cotton 3D Mesh

COTTON • Black • Denim grey/ Dark grey • Grey/ Powder pink • Classic denim/ Midnight blue 3D MESH • Black • Silver • Navy blue • Greige • Vintage rose

Baby Carrier Original

8 – 24 lbs

21 – 30 in

Baby Carrier Miracle

8 – 26 lbs

21 – 33 in

0 – 12 months

0 – 15 months

Cotton

• Black/Silver

x

x

x

Cotton

• Black

x

x

x

*OEKO-TEX® is an independent certification organization that tests for harmful allergenic substances in materials. Testing is completed for not only substances banned in the United States and/or the EU, 16

but even those that are suspected of causing harm. While the organization administers a number of different tests, BABYBJÖRN products are tested to the most stringent requirement, OEK-TEX 100, Class 1 for babies. 17


Baby Carrier Accessories Bib for Baby Carrier Mini, Original & Miracle White (2 pack) 031021US/CA

Cover for Baby Carrier Black 028056US/CA

Designed to fit Baby Carrier Mini, Original and Miracle, the attachable bib has a soft and waterproof terry cloth fabric that is safe for babies to chew and drool on. The breathable materials are free from harmful or toxic substances and help keep carriers clean. • Upper side: 75% Tencel, 25% Modal Underside: 100% Tencel Padding: 100% polyester Membrane: 100% polyurethane • 2 bibs per pack • Tested and approved in accordance with OekoTex Standard 100, Class 1 for baby products • Easy attachment to Baby Carrier Mini, Original and Miracle • Machine washable The soft fleece lining on the Cover for Baby Carrier keeps little one warm in cold, wet, or windy weather and is easy to put on and take off. Adaptable for all BABYBJÖRN Baby Carriers, the Cover is water resistant without causing children to overheat. • 100% water resistant polyester • Tested and approved in accordance with OekoTex Standard 100, Class 1 for baby products • Easy attachment to all BABYBJÖRN Baby Carriers • Can be used for facing in or facing out carrier positions • Machine washable

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BABY BOUNCERS

Our company began in 1961 with the launch of the first ergonomic Baby Bouncer that rocks naturally without the use of a motor. Bjรถrn was inspired by the rocking motion of American-made bassinets. He worked tirelessly with Swedish doctors to develop a special place for baby to rest while being soothed by that same gentle motion. In our Bouncers, your baby can rest and play safely and comfortably while you get a chance to take a shower, unload the dishwasher or simply take a break. Our baby bouncers are suitable for newborns (minimum weight 8 lbs/3.5 kg) and can be used up to the age of two.


Bouncer Bliss Powered by baby’s own movements, the Bouncer Bliss is the perfect place for little one to develop motor skills and balance while parents can complete household chores hands-free. The bouncer is safe for newborns and the fabric seat switches to a toddler chair when children can move around unaided. • Fully supportive structure for newborns and an easy switch to toddler chair as child grows • Three easily adjustable positions for little one • Convenient storage and travel mode • Snuggly, soft cotton fabric is structured to support newborns through toddlers as they develop balance and motor skills with the bouncer’s natural rocking • Airy and light mesh fabric is structured to support newborns through toddlers as they develop balance and motor skills with the bouncer’s natural rocking

• Free from harmful substances and approved in accordance with Oeko-Tex Standard 100, Class 1 for baby products • From birth to approx. two years Min. 8 lbs/3.5 kg. Max. 29 lbs/13 kg. • Machine washable • Folded dimensions: 36 x 15 x 4 in (91 x 38 x 10 cm) • 2 Fabric Options: Quilted Cotton and Mesh

Solid Colorway

Grey Base

QUILTED COTTON Black 006016US

QUILTED COTTON Anthracite 006021US

QUILTED COTTON Sand grey 006017US

QUILTED COTTON Midnight blue 006015US

QUILTED COTTON Confetti/Blue 006074US

QUILTED COTTON Yellow 006073US

 NEW  COLOR

 NEW  COLOR

MESH Anthracite 006005US

MESH Greige 006013US

MESH Vintage rose 006009US

MESH Frost green 006002US

 NEW  COLOR

 NEW  COLOR

 NEW  COLOR

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Bouncer Balance Soft Baby’s own movements power the Bouncer Balance Soft with a gentle rocking motion leaving parents hands free to complete household chores while keeping an eye on little one. The bouncer’s supportive structure and safe fabric keeps children in an ideal position from newborn through two years old. • Fully supportive structure for newborns and an easy switch to toddler chair as child grows • Three easily adjustable positions for little one • Convenient storage and travel mode • Snuggly cotton jersey fabric is structured to support newborns through toddlers as they develop balance and motor skills with the bouncer’s natural rocking • Airy and light mesh fabric is structured to support newborns through toddlers as they develop balance and motor skills with the bouncer’s natural rocking

• Free from harmful substances and approved in accordance with Oeko-Tex Standard 100, Class 1 for baby products • From birth to approx. two years Min. 8 lbs/3.5 kg. Max. 29 lbs/13 kg. • Machine washable • Folded dimensions: 36 x 15 x 4 in (91 x 38 x 10 cm) • 3 Fabric Options: Cotton, Cotton/Jersey and Mesh

Two-tone Colorway

COTTON Black/Dark grey 005022US

COTTON Khaki/Beige 005026US

COTTON/JERSEY Dark grey/Grey 005084US

COTTON/JERSEY Beige/Grey 005083US

MESH Silver/White 005029US

MESH Black/Grey 005028US

Black Base

COTTON Rust/Orange 005024US

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Highest position

Medium position

Lowest position

Transport mode

Sleek design with 3 positions, portable when folded at. Turn the bouncer into a rocking children’s chair for extended use. Bouncer (max. 20 lb / 9 kg) Chair (max. 29 lb / 13 kg)

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Toy for Bouncer Children learn to play and discover with the Toy for Bouncer attachment that will fit all current BABYBJÖRN Bouncer models. The bar is easy for adults to add and remove and babies love the fun colors and rotating figures which help them to develop motor skills.

Fabric Seat for Bouncer • Made with BPA-free plastic, wood, and steel • Fits Bouncer Balance Soft and Bouncer Bliss • All BABYBJÖRN plastic products comply with current plastic safety requirements and go through rigorous testing for Bisphenol A (BPA) and other harmful substances to ensure there is no BPA or other harmful substances used

An extra fabric seat is practical if you want to give your baby bouncer an instant new look or when the other needs to be washed. The fabric seat is easy to attach and remove, and is machine washable. Fits Bouncer Bliss and Bouncer Balance Soft. QUILTED COTTON Black 012016US

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QUILTED COTTON Sand grey 012017US

QUILTED COTTON Midnight blue 012015US

Flying Friends 080099US/CA

QUILTED COTTON Anthracite 012021US

MESH Anthracite 012013US

Googly Eyes 080500US/CA 29


SLEEP Our first travel crib was made in 1963 out of wood and fabric. We’ve come a long way since then! Today’s Travel Crib Light is lightweight and can be set up and folded down in seconds, making it the perfect portable solution. In 2000, our baby cradle joined the collection as our innovative baby bed for the home. The cradle rocks baby gently and is a comfy, snug place for sleeping. Whichever you choose, your child will sleep well and enjoy sweet dreams.


Travel Crib Light (PLAY YARD LIGHT IN CANADA) The compact design of the Travel Crib Light is intended for easy travel as it weighs only 13 lbs and can also be used at home while taking up minimal room. The airy mesh sides provide a view for parents from across the room and are safe for baby to roll against as they sleep.* The crib has no weight limit, so it is safe for newborns up until children begin to attempt climbing out. • Simple and quick set up • Easy fold up into travel bag with handles for transport • Free from harmful substances and approved in accordance with Oeko-Tex Standard 100, Class 1 for baby products

• Newborns to approx. 3 years old, or until children begin to climb out • Removable fabrics are machine washable • Folded dimensions: 19 x 23.5 x 5.5 in (48 x 60 x 14 cm) • Assembled dimensions: 33 x 44 x 24 in (84 x 112 x 61 cm)

* In accordance with Health Canada’s regulations, Play Yards are not intended for sleep.

Black Mesh 040280US/CA

Fitted Sheet Natural White Organic 043035US

Silver Mesh 040248US/CA

• Fabric: 100% organic cotton; Elastic: 100% natural rubber • Free from harmful substances and approved in accordance with Oeko-Tex Standard 100, Class 1 for baby products • Fits Travel Crib Light or other mattresses measuring 41 x 24 x 1.5 in (104 x 61 x 4 cm) • Machine washable

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Cradle The lightweight Cradle uses a dream-like suspension to safely rock little one to sleep using only baby’s own gentle movements. Designed for newborns, the cradle has all mesh sides so parents can keep an eye on sleeping baby from across the room. • Safe sleep system sits firmly on the floor with non-slip feet

• Newborns to approx. six months old or 18 lbs

• Airy, breathable fabric on all sides to allow for safe sleeping and easy supervision

• Removable fabrics and mattress are machine washable

• Free from harmful substances and approved in accordance with Oeko-Tex Standard 100, Class 1 for baby products

• Assembled dimensions: 23 x 31 x 26 in (58 x 79 x 66 cm) • Weight: 13 lbs (6 kg)

Cradle White 041121US

Fitted Sheet Natural White Organic 047021US

Canopy White 042021US

• Fabric: 100% organic cotton Elastic: 100% natural rubber

• 100% airy and breathable polyester

• Free from harmful substances and approved in accordance with Oeko-Tex Standard 100, Class 1 for baby products • Fits BABYBJÖRN Cradle mattress measuring 14 x 28 in (6 x 13 cm)

• Free from harmful substances and approved in accordance with Oeko-Tex Standard 100, Class 1 for baby products • No tools needed to attach to Cradle • Machine washable

• Machine washable 35


KITCHEN

BabyBjörn pioneered the food-catching pocket bib with help from Björn and Lillemor’s third daughter in 1968—and we’ve been making our bibs at the same factory in Sweden ever since! Our plates, spoons, forks and cups are full of design details to help children gain self-confidence when feeding themselves. In our high chair, we are proud of the innovative and safety-first design. Discover our kitchen products in cheerful colors that make mealtimes more fun for your child!


High Chair

MADE IN SWEDEN

The unique shape of the High Chair ensures that children are comfortably secured and unable to climb out without a parent’s help. The detachable BPA-free tray is dishwasher safe, and the locking mechanism on the chair’s table keeps little one secured in their seat. A safety harness provides extra protection. High chair is cleverly designed and folds up easily. When folded, it is only 10 in (25 cm) wide and can be stored away or brought along on trips. • Fits children aged 6 months to 3 years • Compact and safe design • Folds up and easy to transport • Easy cleaning; tray is dishwasher safe

• Assembled dimensions: 33 x 21 x 21 in (84 x 53 x 53 cm) • Folded dimensions: 35 x 17.5 x 10 in (89 x 44 x 25 cm)

• BPA-free and food safe plastic

White 067021US

Light Green 067085US

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Booster Seat

MADE IN SWEDEN

For children who have grown out of the High Chair, the Booster Seat is the perfect intermediate addition to dining and kitchen chairs so they can reach the table. The anti-slip rubber grip and childproof buckle on the security strap make the booster seat a safe option for three years old and up.

BOOSTER LIFESTYLE

• For ages 3 years and up

• Compact and portable

• Raises child 3 inches from seat height for a comfortable position at the table

• Easy cleaning

• Security strap and rubber grip won’t slip on most chairs

• Dimensions: 14 x 14.5 x 5.6 in (36 x 37 x 14 cm)

White 069021US

• BPA-free and food safe plastic

Mint green 069085US

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Soft Bib

MADE IN SWEDEN

The Soft Bib has an adjustable neck line that will grow with children, and the soft plastic is comfortable against little one’s sensitive skin. The deep spill pocket catches all of baby’s messy mealtime droppings and when finished eating, it can be washed in the dishwasher for easy clean up. • Suitable from approx. 4 months old

• Easy cleaning; dishwasher safe

• Neck size: 7.5 to 12 in (19 to 30 cm)

• BPA-free and food safe plastic

Turquoise 046213US

Pink 046255US

Green 046262US

Purple 046263US

Soft Bib 2-Pack

Green/Yellow 046203US

Yellow 046260US

Pink/Green 046201US

Orange/Turquoise 046207US

Orange 046270US

Pink/Purple 046208US

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Long Sleeve Bib A bib for all occasions, the Long Sleeve Bib covers children’s front, back, and arms saving parents from doing extra loads of laundry. The breathable fabric allows for children’s free movements for messy play and the adjustable snaps in back grow with kids. • Suitable from approx. 8 months old to 3 years • Neck size: 10 to 12 in (25 to 30 cm)

• Free from harmful substances and approved in accordance with Oeko-Tex Standard 100, Class 1 for baby products

• 50% polyester, 50% polyurethane

• Machine washable

Orange 044383US

Turquoise 044381US

Pink 044384US

Purple 044382US

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Baby Plate, Spoon & Fork A perfect starting set for mealtime, the Baby Plate, Spoon, and Fork has been designed for children to learn how to eat on their own and keeps the kitchen clean for mom and dad. The rubber grip on the utensils makes it easy for kids to feed themselves and scoop food around the three-leaf-clover shaped plate. The plate will rest firmly on the table and the unique shape makes it hard to pick up and spill.

MADE IN SWEDEN Orange/Turquoise 2 sets 074082US

Pink/Purple 2 sets 074046US

• Suitable from approx. 4 months old • Easy cleaning; dishwasher safe • BPA-free and food safe plastic • Dimensions: Plate, 8 x 8 x 1.5 in (20 x 20 x 4 cm); Spoon & Fork, 1.5 x 4 x 1 in (4 x 10 x 3 cm)

Baby Feeding Set The Baby Feeding Set is cleverly designed for small hands and makes it easier for your child to eat without help. The brilliant colors of the baby feeding set add a splash of fun to every mealtime. The set includes a bib, plate, spoon and fork. The well-thought-out details of each item make this baby feeding set the perfect choice for your child’s first meal! • Suitable from approx. 4 months old

MADE IN SWEDEN

Orange Soft Bib, Turquoise Plate, Orange Spoon & Turquoise Fork 078082US

• Easy cleaning; dishwasher safe • BPA-free and food safe plastic • Dimensions: Bib Neck Size: 7.5 to 12 in (19 to 30 cm); Plate, 8 x 8 x 1.5 in (20 x 20 x 4 cm); Spoon & Fork, 1.5 x 4 x 1 in (4 x 10 x 3 cm)

Pink Soft Bib, Purple Plate, Purple Spoon & Pink Fork 078046US 47


Baby Cup

MADE IN SWEDEN

The durable Baby Cup has a child-friendly grip so kids learn how to drink unaided. Even the littlest hands will find the cup’s unique shape comfortable and hard to spill.

• Suitable from approx. 8 months old • Easy cleaning; dishwasher safe • BPA-free and food safe plastic • Dimensions: 3 x 3 x 3.5 in (8 x 8 x 9 cm); holds 3.4 fluid oz (101 ml)

Baby Cup 2-pack Orange/Turquoise 072105US

Baby Cup 2-pack Pink/Purple 072107US

Baby Spoon & Fork The rubber grip on the utensils makes it easy for kids to feed themselves and scoop up food.

MADE IN SWEDEN

• Suitable from approx. 4 months old • Easy cleaning; dishwasher safe • BPA-free and food safe plastic • Dimensions: 1.5 x 4 x 1 in (4 x 10 x 3 cm)

Baby Spoon & Fork, 4 pcs Orange/Turquoise 073082US

Baby Spoon & Fork, 4 pcs Pink/Purple 073046US

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BATHROOM All our bathroom products are designed and made in Sweden. The Potty Chair and Smart Potty rest firmly on the floor, are comfortable and are easy to clean. They come in colors that are vibrant and encourage kids to have fun while going through important developmental steps, like potty training — why not let the kids choose their favorite color? With our practical step stool, your child can safely reach the sink or toilet—its practical design ensures the step stool won’t tip no matter where the child steps.


Smart Potty The minimalist design of the Smart Potty makes it easy to clean and store when not in use. The compact potty trainer is made from safe, BPA-free plastic and the rubber edging ensures the base will sit firmly and safely on most bathroom floors.

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MADE IN SWEDEN

• Rounded edges ensure child’s comfort • Splashguard prevents spills for parents • Easy to remove inner potty for simple cleaning with mild soap • BPA-free plastic • Dimensions: 10 x 13 x 6.5 in (296 x 384 x 192 cm)

Potty Chair The comfortable seat design of the Potty Chair makes it a natural first step for children’s toilet training journey. The potty trainer is made from safe, BPA-free plastic and the rubber edging ensures the base will sit firmly and safely on most bathroom floors.

MADE IN SWEDEN

• Rounded edges and high back rest ensure child’s comfort • Splashguard prevents spills for parents • Easy to remove inner potty for simple cleaning with mild soap • BPA-free plastic • Dimensions: 14.5 x 14 x 12.5 in (429 x 414 x 370 cm)

White 051021US

Grey 051025US

Turquoise 051013US

White 055121US

Grey 055125US

Turquoise 055113US

Green 051081US

Purple 051063US

Pink 051055US

Green 055181US

Purple 055163US

Pink 055155US

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Toilet Training Seat The ergonomic shape of the Toilet Training Seat fits most standard toilets and is easy to securely attach and remove even for children. The adjustable dial and rubber edging ensures it will not slip as children learn to use “grown-up” toilets while the splashguard keeps bathrooms clean. White/Grey 058025US

MADE IN SWEDEN

• Lightweight and easy to store with convenient handle • Fits standard toilet seats with adjustable dial • Easy to clean • BPA-free plastic • Dimensions: 11.5 x 14 x 3.5 in (340 x 414 x 104 cm) White/Black 058028US

White/Turquoise 058013US

Step Stool To help little one reach the bathroom counter and sink, BABYBJÖRN designed the Step Stool’s non-slip rubber base to stay firmly put, even when children are moving around. It’s lightweight so children can move it from room to room and store it away on their own.

• Safe for active little feet • Non-slip rubber grip • Easy to clean • BPA-free plastic • Dimensions: 14 x 9.5 x 6 in (414 x 281 x 177 cm) • Weight: 19.5 oz

White 061121US

Grey 061125US

Turquoise 061113US

Green 061181US

Purple 061163US

Pink 061155US

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©2018 BabyBjorn Inc.

V1 - 201806

babybjorn.com | salesNA@babybjorn.com | Tel. 917-819-6551

BabyBjörn Spring/Summer 2018 Catalog  
BabyBjörn Spring/Summer 2018 Catalog