BodyShop Business, October 2012

Page 103

»| Industry Update |«

PPG Opens High-Tech Color Matching Laboratory

PPG management and employees participate in the ribbon-cutting ceremony for the new automated color matching laboratory in Cleveland, Ohio.

PG management and employees participate in the ribbon-cutting ceremony for the new automated color matching laboratory in Cleveland, Ohio. PPG management and employees participate in the ribbon-cutting ceremony for the new automated color matching laboratory in Cleveland, Ohio. PPG Automotive Refinish has opened an automated, technologically-advanced color matching laboratory in Cleveland, Ohio. The announcement was made by Mary Kimbro, PPG global color director. A formal ribbon-cutting ceremony attended by PPG management and employees took place September 14. The new Refinish Color Matching Laboratory is expected to be fully operational this month. A new level of precision and efficiency has been developed for the laboratory. PPG states that this computer-controlled, hightech facility marks a significant advancement in the science and art of automotive refinish color matching. "The new laboratory is a reflection of our promise to PPG customers to provide the most effective and accurate color matching tools," said Kimbro. "As leaders

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in the industry, we're always looking for innovative ways to enhance the color formulation process and ensure that our customers have the support and benefit of the most up-to-date color technology." PPG says the Refinish Color Matching Laboratory addresses a major challenge the automotive refinish business faces: the growing number of domestic and import OEM color offerings and

variations – including exterior, bumper, accent and underhood colors – and the need for collision centers to match those colors. While an OEM's color code may prescribe a particular paint formulation, the reality is the actual vehicle finish color may differ from plant to plant for any number of reasons. Consequently, color variants are always needed. PPG's laboratory is equipped to produce accurate color formulations through improved processes and procedures. Using electronic and scientific methods made possible through state-of-the-art equipment and proprietary computer software programs, the patentpending automated system is capable of running continuously to produce more color formulations, allowing PPG to provide precise color formulas with operational efficiency. The laboratory's capability also allows PPG to expand its data collection practices, better analyze automotive pigments and explore applicable color formulation opportunities as they occur.

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