Why Exhibit at a Trade Show in the Age of Digital Marketing?
DID YOU KNOW? 81% of trade show attendees have buying authority. Which means more than 4 out of 5 people walking the aisles are potential customers
THE 1-3-1 PRINCIPAL OF A TRADE SHOW ONE primary Rationale for Exhibiting THREE Primary Reasons to Exhibit ONE Emotional Requirement
ONE RATIONALE The primary rationale is the belief that you will have a face to face meeting with someone who has the power to decide whether to buy your product or not. A Trade show is a leap of faith that many of the attendees will be decision makers or influencers.
THREE PRIMARY REASONS TO EXHIBIT Three significant reasons to sell a product or service are, Profit Market share Competition
ONE EMOTIONAL REQUIREMENT Do you know why people attending trade shows feel good about it? It is because the trade show has changed their emotional state. When exhibiting at a trade show, making people feel good is an essential emotional requirement.
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