Q S R Market Factbook
Global QSR Market Factbook (2022 Edition) H T T P : // W W W . A Z O T H A N A L Y T I C S .CO M
Global QSR Market Factbook: Market Segmentation
Global Quick Service Restaurant (QSR) Market Factbook (2022 Edition) has analysed and segmented the QSR Market by Value (USD Billion) and by Number of Stores (In Units).
By Business M odel
By Service Type
• Eat-In
• Independent
• Take Away
Q S R Market Factbook
• Home Delivery
01
02
03
04
• Chain & Franchise
By Region
By Cuisine Type
• North America
• Italian
• Europe
• Chinese
• APAC
• Japanese
• LAMEA
• Others
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Global QSR Market Factbook: Competitive Landscape
Global Quick Service Restaurant (QSR) Market Factbook (2022 Edition) provides an assessment of the positioning of leading brands (McDonald’s, Starbucks, KFC, Subway, Taco Bell, Pizza Hut, Tim Hortons, Burger King, Wendy’s, Domino’s) in terms of the number of outlets. By Ownership
By Delivery M odel
• Company owned
Q S R Market Factbook
• Franchised
• Dine in
01
02
03
04
• Drive Thru
By Region
By Outlet Type
• North America (US, Canada)
• Standalone • Chained
• UK • Japan • India
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S.No 1.
2.
Particulars Report scope & Methodology 1.
Scope of the Report
2.
Research Methodology
4.
2 25 29
Strategic Recommendations
32
2.1
Potential Markets to Invest
33
2.2
Adopt holistic approach to accelerate market growth
34
Accelerate international development with strategic partners and joint
Global QSR Market: Product Overview Global QSR Market: An Analysis
35 36 43
1.
Market Size, By Value, 2016-2021
44
2.
Market Size, By Value, 2022-2026
45
3.
Impact of COVID-19 on Global QSR Market
46
4.Global Macroeconomic Factors Analysis 5.
1
3.Executive Summary
2.3 ventures 3.
Page No.
Global QSR Market: Segmental Analysis
49 51
4
S.No
6.
Particulars 5.1
Global QSR Market by Service Type
52
5.2
Competitive Scenario of Global QSR Market– By Service Type
53
5.3
By Eat-in, By Value (USD Billion), 2016-2026
55
5.4
By Take Away, By Value (USD Billion), 2016-2026
56
5.5
By Home Delivery, By Value (USD Billion), 2016-2026
57
Global QSR Market By Business Model
58
1.
Global QSR Market: Segment Analysis
58
2.
Competitive Scenario of Global QSR Market– By Business Model
59
3.
By Independent, By value (USD Billion), 2016-2026
61
4.By Chain & Franchise, By Value (USD Billion), 2016-2026 7.
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Global QSR Market By Cuisine Type
62 63
5.
Global QSR Market: By Cuisine Type
63
6.
Competitive Scenario of Global QSR Market– By Cuisine Type
64
7.
By Italian, By value (USD Billion) 2016-2026
8.
By Chinese, By value (USD Billion) 2016-2026
65 66
5
S.No
8.
Particulars
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7.5
By Japanese, By value (USD Billion) 2016-2026
67
7.6
By Other, By value (USD Billion) 2016-2026
68
North America QSR Market: An Analysis
72
1.
North America Macroeconomic Factors Analysis
73
2.
North America QSR Market- By Value
74
3.
North America QSR Market- By Number Of Stores
76
4.
North America QSR Market- By Type (Chained and Standalone – by Value and Number of stores)
77
8.5
North America QSR Market- By Delivery Mode (Dine & Drive Thru) & Ownership (Franchised and Company Owned)
79
8.6
North America QSR Market: Prominent Companies
80
8.7
North America QSR Market Brand Wise Number of Stores Snapshot (McDonalds, Starbucks, KFC, Subway, Taco Bell, Pizza Hut, Tim Hortons, Burger King, Wendy’s and Domino’s)*
81
8.8
North America QSR Market by Service Type, By Value
93
8.9
North America QSR Market by Business Model, By Value
94
8.10
North America QSR Market by Cuisine Type, By Value
95
8.11
North America QSR Market: Country Analysis
96
8.12
Market Opportunity Chart of North America QSR Market– By Country, By Value
98
* All the brands mentioned are analyzed w.r.t. delivery mode and ownership 6
S.No
Particulars
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8.13
United States QSR Market: Country Analysis
99
8.14
United States Macroeconomic Factors Analysis
101
8.15
United States QSR Market: Size and Forecast (2016-2026)
103
8.16
United States QSR Market- By Number Of Stores
105
8.17
United States QSR Market- By Type (Chained and Standalone – by Value and Number of stores)
106
8.18
United States QSR Market- By Delivery Mode (Dine & Drive Thru) & Ownership (Franchised and Company Owned)
107
8.19
United States QSR Market – By States
108
8.20
United States QSR Market Brand Wise Number of Stores Snapshot (McDonalds, Starbucks, KFC, Subway, Taco Bell, Pizza Hut, Tim Hortons, Burger King, Wendy’s and Domino’s)*
109
8.21
United States QSR Market by Service Type, by Business Model, by Cuisine Type
120
8.22
Canada Macroeconomic Factors Analysis
124
8.23
Canada QSR Market: Size and Forecast (2016-2026)
126
8.24
Canada QSR Market- By Number Of Stores
128
8.25
Canada QSR Market- By Type (Chained and Standalone – by Value and Number of stores)
129
8.26
Canada QSR Market- By Delivery Mode (Dine & Drive Thru) & Ownership (Franchised and Company Owned)
130
8.27
Canada QSR Market Brand Wise Number of Stores Snapshot (McDonalds, Starbucks, KFC, Subway, Taco Bell, Pizza Hut, Tim Hortons, Burger King, Wendy’s and Domino’s)*
131
* All the brands mentioned are analyzed w.r.t. delivery mode and ownership 7
S.No
Particulars 8.28
9.
Canada QSR Market by Service Type, by Business Model, by Cuisine Type
Europe QSR Market
Page No. 142 145
1.
Europe Macroeconomic Factors Analysis
146
2.
Europe QSR Market by value: Size and Forecast (2016-2026)
147
3.
Europe QSR Market: Prominent Companies
149
4.
Market Segmentation By Service Type (Eat-in, Take Away, Home delivery)
151
5.
Market Segmentation By Business Model (Independent, Chain & Franchise)
152
6.
Market Segmentation by Cuisine Type (Italian, Chinese, Japanese and Others)
153
7.
Europe QSR Market: Country Analysis
154
8.
Market Opportunity Chart of Europe QSR Market - By Country, By Value (Year-2026)
156
9.
Competitive Scenario of Europe QSR Market– By Country (2021 & 2026)
157
10.
United Kingdom Macroeconomic Factors Analysis
159
11.
United Kingdom QSR Market: Size and Forecast (2016-2026)
161
12.
United Kingdom QSR Market- By Number Of Stores
163
13.
United Kingdom QSR Market- By Type (Chained and Standalone – by Value and Number of stores)
164
8
S.No
Particulars 9.14
United Kingdom QSR Market- By Delivery Mode (Dine & Drive Thru) & Ownership (Franchised and Company Owned)
166
9.15
United Kingdom QSR Market Brand Wise Number of Stores Snapshot (McDonalds, Starbucks, KFC, Subway, Taco Bell, Pizza Hut, Tim Hortons, Burger King, Wendy’s and Domino’s)*
167
9.16
United Kingdom QSR Market Segmentation By Service Type, By Business Model, By Cuisine Type(20162026)
178
9.17
Germany Macroeconomic Factors Analysis
182
9.18
Germany QSR Market: Size and Forecast (2016-2026)
184
9.19
Germany QSR Market Segmentation By Service Type, By Business Model, By Cuisine Type (2016-2026)
186
9.20
Italy Macroeconomic Factors Analysis
190
9.21
Italy QSR Market: Size and Forecast (2016-2026)
192
9.22
Italy QSR Market Segmentation By Service Type, By Business Model, By Cuisine Type (2016-2026)
194
9.23
France Macroeconomic Factors Analysis
198
9.24
France QSR Market: Size and Forecast (2016-2026)
200
9.25 (2016-2026) 10.
Page No.
France QSR Market Segmentation By Service Type, By Business Model, By Cuisine Type
Asia Pacific QSR Market 1.
Asia Pacific Macroeconomic Factors Analysis
2.
Asia Pacific QSR Market by value: Size and Forecast (2016-2026)
202 205 206 208
* All the brands mentioned are analyzed w.r.t. delivery mode and ownership
9
S.No
Particulars
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10.3
Asia Pacific QSR Market: Prominent Companies
210
10.4
Market Segmentation By Service Type (Eat-in, Take away, Home delivery)
212
10.5
Market Segmentation By Business Model (Independent, Chain & Franchise)
213
10.6
Market Segmentation by Cuisine Type (Italian, Chinese, Japanese and Others)
214
10.7
Asia Pacific QSR Market: Country Analysis
215
10.8
Market Opportunity Chart of Asia Pacific QSR Market - By Country, By Value (Year-2026)
217
10.9
Competitive Scenario of Asia Pacific QSR Market– By Country (2021 & 2026)
218
10.10
China Macroeconomic Factors Analysis
220
10.11
China QSR Market: Size and Forecast (2016-2026)
222
10.12
China QSR Market Segmentation By Service Type, By Business Model, By Cuisine Type (2016-2026)
224
10.13
Japan Macroeconomic Factors Analysis
228
10.14
Japan QSR Market: Size and Forecast (2016-2026)
230
10.15
Japan QSR Market- By Number Of Stores
232
10.16
Japan QSR Market- By Type (Chained and Standalone – by Value and Number of stores)
233
10.17
Japan QSR Market- By Delivery Mode (Dine & Drive Thru) & Ownership (Franchised and Company Owned)
235
10
S.No
11.
Particulars
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10.18
Japan QSR Market Brand Wise Number of Stores Snapshot (McDonalds, Starbucks, KFC, Subway, Taco Bell, Pizza Hut, Tim Hortons, Burger King, Wendy’s and Domino’s)*
236
10.19
Japan QSR Market Segmentation By Service Type, By Business Model, By Cuisine Type (2016-2026)
246
10.20
India Macroeconomic Factors Analysis
250
10.21
India QSR Market: Size and Forecast (2016-2026)
251
10.22
India QSR Market- By Number Of Stores
253
10.23
India QSR Market- By Type (Chained and Standalone – by Value and Number of stores)
254
10.24
India QSR Market- By Delivery Mode (Dine & Drive Thru) & Ownership (Franchised and Company Owned)
256
10.25
India QSR Market Brand Wise Number of Stores Snapshot (McDonalds, Starbucks, KFC, Subway, Taco Bell, Pizza Hut, Tim Hortons, Burger King, Wendy’s and Domino’s)*
257
10.26
India QSR Market Segmentation By Service Type, By Business Model, By Cuisine Type (2016-2026)
267
LAMEA QSR Market
270
1.
LAMEA Macroeconomic Factors Analysis
271
2.
LAMEA QSR Market by value: Size and Forecast (2016-2026)
272
3.
LAMEA QSR Market: Prominent Companies
274
4.
Market Segmentation By Service Type (Eat-in, Take Away, Home delivery))
276
Market Segmentation By Business Model (Independent, Chain & Franchise)
277
5.
* All the brands mentioned are analyzed w.r.t. delivery mode and ownership
11
S.No
Particulars 11.6
Market Segmentation by Cuisine Type ( Italian, Japanese, Chinese, Other), By Value
278
11.7
LAMEA QSR Market: Country Analysis
279
11.8
Market Opportunity Chart of LAMEA QSR Market - By Country, By Value (Year-2026)
280
11.9
Competitive Scenario of LAMEA QSR Market– By Country (2021 & 2026)
281
11.10
Mexico Macroeconomic Factors Analysis
283
11.11
Mexico QSR Market: Size and Forecast (2016-2026)
285
11.12 (2016-2026) 12.
Mexico QSR Market Segmentation By Service Type, By Business Model, By Cuisine Type
Global QSR Market Dynamics 1. 2. 3.
13.
Page No.
Global QSR Market Drivers Global QSR Market Restraints Global QSR Market Trends
Market Attractiveness and Strategic Analysis 1.
Market Attractiveness Chart of Global QSR Market - By Service Type (Year 2026)
2.
Market Attractiveness Chart of Global QSR Market – By Business Model (Year 2026)
3.
Market Attractiveness Chart of Global QSR Market - By Cuisine Type (Year 2026)
287 290 291 293 295 297 299 300 301
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S.No
Particulars 13.4
14.
15.
Competitive Landscape
302 303
1.
Market Share of global leading companies
304
2.
SWOT Analysis– Global QSR Market
306
3.
Porter Five Forces Analysis-Global QSR Market
308
Company Profiles (Business Description, Financial Analysis, Business Strategy)
310
1.
McDonald’s
311
2.
The Wendy’s Company
314
3.
Restaurants Brand International
317
4.
Bloomin Brands
320
5.
Starbucks Corporation
323
6.
Yum Brands Inc.
326
7.
Carrols Restaurant Group
329
8.
Ark Restaurant Corporation
332
9.
Chipotle Mexican Grill
335
Subway
338
10. 16.
Market Attractiveness Chart of Global QSR Market - By Region (Year 2026)
Page No.
About Us
339
13
Research Methodolog y
Global QSR Market Factbook: Research Methodology
Objective
Global QSR Market Factbook - 2022 Edition
• Evaluate the overall landscape of Quick Service Restaurant (QSR) Market in terms of Value (USD Billion) and Units (No. of Outlets) • Identify and analyze the top QSR players in the market to understand their market position, number of outlets and competition • Understand the dynamics of QSR market by service type, business model and cuisine type for the historical period of 2016-2021 and the forecast period of 2022-2026 •Methodology Recommend strategies to dominate the market Approach for Accurate and Actionable Data and Insights Sequential
01 Planning, Initiation, and Source Identification 01 Planning, Initiation and Resource • Project Kick-Off • Schedule finalization • Scope confirmation • Source selection
02
03
Primary Researchbased Data Aggregation
Analysis of Data to develop Insights &
04 Reporting in Structured Templates
Recommendations 02 Data Aggregation
03 Data Analysis
• In-depth primary interviews with market experts and business executives • Primary research supported by relevant content from diverse secondary sources
• Thorough validation and cleaning of data • Use of various analysis techniques (e.g. topdown/bottom-up market analysis, market segmentation analysis)
(c) AZOTH Analytics
04 Reporting Development and Presentation • Presentation of findings in the report.
15
Global Quick Service Restaurant (QSR) Market: An Analysis
(c) AZOTH Analytics
16
Global QSR Market: By Value Increased internet penetration and quick access to smartphones have resulted in more purchases through online channels. As a result, several food chains are shifting toward online portals to enhance online food ordering.
Figure 1: Global QSR Market Size, By Value, 2016-2021 (USD Billion)
CAGR 2016-2021 X%
E L P SAM 2016
2017
2018
2019
2020
2021
Source: Azoth Analytics Estimates The global QSR Market grew at a CAGR of -X% during 2016-2021 and attained a market size of around USD 713.3 Billion in the year 2021. Factors such as .. XX XX
17
Impact of COVID-19 on the Global QSR Market
E L P M
SA
(c) AZOTH Analytics
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Competitive Scenario of Global QSR Market– By Cuisine Type Figure 14: Global QSR Market- By Cuisine Type Market
Chinese Cuisine segment holds the prominent share of x% in 2021 by Cuisine Type. It has continuously adapted to the
Share, 2021 & 2026
tastes of the west which has led to a ..
Inner Pie: Segmental Analysis By Cuisine Type, 2021 Outer Pie: Segmental Analysis By Cuisine Type, 2026
The next largest cuisine segment is Italian with x% share in 2021. The main factors that make Italian food so popular around the world are its . Additionally, Japanese food is well-known .. Xx Xx Xx
E L P SAM Xx
Xx
Xx
Xx
Xx Italian
Chines e
Japanese
Others Xx
Xx
19
North America QSR Market- By Number Of Stores Faster speed of service, greater convenience, low cost and increased demand of fast food from young population is resulting in the growing number of quick service restaurants in the region.
Figure 25: North America QSR Market Size, By Number of Stores, 2016-2026 (In Units)
2016 2016
2017
2018
2019
2017
2018
2019
2020
E L P SAM
2020
2021
2021
2022
2023
2024
2025
2026
2022
2023
2024
2025
2026
Source: Azoth Analytics Estimates The number of quick service restaurants in North America … Xx Xx Xx
xx 20
North America QSR Market- By Delivery Mode & Ownership Figure 28: North America QSR Market Size, By Delivery Mode (Number of Stores), 2016-2026 (In Units)
Number of Stores, 2016-2020 (Units)
Number of Stores, 2021-2026 (Units)
2020
2026
2019
2025 2024
2018
2023 2017
2022
2016
2021 DINE-IN THROUGH
E L P SAM
DRIVE-THROUGH
DINE-IN
DRIVE-
Number of Stores 2021-2026 Figure 29: North America QSR(Units) Market Size, By Ownership (Number of Stores), 2016-2026 (In(Units) Units) Number of Stores 2016-2020 2026
2020
2025
2019
2024
2018
2023
2017
2022
2016
2021 FRANCHISED
COMPANY OWNED
FRANCHISED
COMPANY OWNED
* Number of stores includes only Chained QSRs Source: Primary Research and Azoth Analytics Estimates
21
Taco Bell Number of Taco Bell Stores in North America, 2021 96%
7%
Drive Through
Company Owned
E L P SAM
Taco Bell Number of Stores, By Delivery Mode, 2016-2022¹ (Units)
Taco Bell Number of Stores, By Ownership, 2016-2022¹ (Units)
2022¹
2022¹ 2021
2021
2020
2020
2019
2019
2018
2018
2017
2017
2016
2016 DINE-IN
DRIVETHROUGH
FRANCHISED * 2022¹ data as of March/April
COMPANY OWNED
Source: Primary Research and Azoth Analytics Estimates
22
United States Quick Service Restaurant (QSR) Market: Country Analysis
(c) AZOTH Analytics
23
United States QSR Market- By Number Of Stores Growing drive thru facilities at QSR outlets coupled with rising spending on fast food by millennials in the U.S. are anticipated to drive the store count in the forecast period.
Figure 41: United States QSR Market Size, By Number of Stores, 2016-2026 (In Units)
2016
2017
2016
2017
2018 2018
2019 2019
2020
2021
E L P SAM
2020
2021
2022 2022
2023 2023
2024 2024
2025 2025
2026 2026
Source: Azoth Analytics Estimates In terms of the number of stores, the United States captures the largest chunk of the North American QSR market. In 2021, there were more than X thousand QSR outlets in the country, which is the highest in the world. The prime factors contributing .. XX XX
XX 24
United States QSR Market- By Type Figure 42: United States QSR Market Size, By Type (Value), 2016-2026 (USD Billion)
2016
2017
2018
2019
2020
2021
CHAINED
2022
2023
2024
2025
2026
STANDALONE
E L P SAM
Figure 43: United States QSR Market Size, By Type (Number of Stores), 2016-2026 (In Units)
2016
2017
2018
2019
2020
2021
CHAINED
2022
2023
2024
2025
2026
STANDALONE
Source: Primary Research and Azoth Analytics Estimates 25
United States QSR Market- By Delivery Mode & Ownership Figure 44: United States QSR Market Size, By Delivery Mode (Number of Stores), 2016-2026 (In Units)
Number of Stores, 2016-2020 (Units)
Number of Stores, 2021-2026 (Units)
2020
2026
2019
2025 2024
2018
2023
2017
2022
2016
2021 DINE-IN DRIVETHROUGH
E L P SAM
DINE-IN DRIVETHROUGH
Figure 45: United States QSR Market Size, By Ownership (Number of Stores), 2016-2026 (In Units)
Number of Stores 2016-2020 (Units)
Number of Stores 2021-2026 (Units)
2026
2020
2025
2019
2024
2018
2023
2017
2022
2016
2021 FRANCHISED
COMPANY OWNED
FRANCHISED
* Number of stores includes only Chained QSRs
COMPANY OWNED
Source: Primary Research and Azoth Analytics Estimates
26
United States QSR Market – By States Figure 46: United States QSR Market Size, By States (Number of Stores*), 2016-2022¹ (In Units) U.S. States
2016
2017
2018
2019
2020
2021
2022¹
CALIFORNIA TEXAS NEW YORK FLORIDA OHIO PENNSYLVANIA ILLINOIS NEW JERSEY
E L P SAM
GEORGIA MICHIGAN TENNESSEE MASSACHUSSETS MARYLAND * Number of Stores of top 50 QSR brands * 2022¹ stores data as of March/April Source: Primary Research and Azoth Analytics
27
McDonald’s Number of McDonald’s Stores in United States, 2021 (%) X%
X%
Drive Through
Company Owned
E L P SAM
McDonald’s Number of Stores, By Delivery Mode, 2016-2022¹ (Units)
McDonald’s Number of Stores, By Ownership, 2016-2022¹ (Units)
2022¹
2022¹ 2021
2021
2020
2020
2019
2019
2018
2018
2017
2017
2016
2016 DINE-IN
DRIVE-THROUGH
FRANCHISED
COMPANY OWNED
* 2022¹ data as of March/April Source: Primary Research and Azoth Analytics Estimates
28
About Azoth Analytics Pvt Ltd. Azoth Analytics (ISO 9001:2015) is a business research and analytics company that creates in-depth research reports and provides customized research solutions and consulting services. An ISO 9001:2015 certified company, Azoth Analytics adheres to international quality management standards and has a strong commitment to a culture of continuous improvement. The business research and market analysis of Azoth Analytics help organizations across different industry verticals solve their business problems. Strategic market sizing and data dredging techniques include secondary research, and primary research (interviews with management personnel and industry experts). Azoth Analytics provide syndicated and customized market research reports on different verticals including pharmaceutical and healthcare, oil and gas and power, chemicals, automotive, technology, FMCG, food & beverages and media sectors.
(c) AZOTH Analytics
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